T

  • Target audience, 408

  • Target costing, 296

  • Targeted marketing, 51, 188

  • Targeting

  • Target market, 198. See also Target segments

  • Target return pricing, 291292

  • Target segments

    • concentrated/niche, 199200

    • micromarketing, local/individual, 200202

    • undifferentiated marketing, 198

  • Tariffs, 546

  • Team-based new product management, 264265

  • Team selling, 461

  • Technical sales-support people, 460

  • Technological environment, 82, 84

  • Technology

    • apps. See Apps

    • big data and, 101, 117119

    • cloud-based computing, 454455

    • cultural views of others and, 8889

    • data collection and, 111

    • demographic environment and, 7376

    • digital. See Digital technology

    • digital marketing intelligence, 103106

    • ethics, socially responsible behavior and, 85, 87

    • IBeacon, 481

    • inventory management and, 355356

    • logistics information management and, 357

    • marketing and, 82, 84

    • marketing data, information management and, 117120

    • mobile, 23. See also Digital marketing; Social media

    • nature, mastery of through, 89

    • new, clean, sustainability and, 587588

    • new product innovation and, 254255

    • online marketing research, 112113

    • planned obsolescence and, 578579

    • retail, growing importance of, 385386

    • sales force automation systems, 465

    • software. See Software

    • supply chain management and, 353

    • telecommuting and, 7778

    • telemedicine industry and, 277

  • Telecommuting, technology and, 7778

  • Telemarketers, 460, 490

  • Telemarketing, 505506

  • Telemarketing v. field sales, 513

  • Telemedicine industry, 277

  • Telephone Consumer Protection Act (1991), 86

  • Telephone interviewing, data collection and, 111

  • Television, advertising and, 442, 443, 451

  • Territorial sales force structure, 459

  • Testimonial evidence, message execution and, 437

  • Test marketing, 262263

  • Theme park shopping experience, 396397

  • Third-party blogs, digital marketing, 496497

  • Third-party logistics (3PL) providers, 358359

  • Third-place concept, 561

  • Threats/opportunity analysis, in marketing plan, 57

  • Three-day cooling off rule, 418

  • Tiered market, income distribution and, 80

  • Time-and-duty analysis, 464

  • Time-based pricing, 312

  • Timing, media, advertising and, 443444

  • Tone, for advertising messages, 437

  • Total costs, 289

  • Total market strategy, consumer buyer ­behavior, 137138

  • Total quality management (TQM), 225

  • Touch point, 117

  • Trade, barriers to, 546

  • Trade discount, 311

  • Trade-in allowances, 312

  • Trade promotions, 472473, 476

  • Trade shows, business promotions, 478

  • Trading exchanges, 174

  • Trainship, transportation, 357

  • Transaction-oriented selling process, 471

  • Transaction sites, 491

  • Transatlantic Trade and Investment ­Partnership (TTIP), 548

  • Trans-Pacific Partnership (TPP), 548

  • Transportation channels

    • global market and, 565566

    • marketing logistics and, 356357

    • urban, 332333

    • See also Distribution entries

  • Trial, adoption process and, 155

  • Trucking industry, safety and, 362

  • Trucks, transportation, marketing logistics, 356

  • True friends, customers, 22

  • Truth in lending, 584

  • Two-part pricing, 311

  • Typing agreements, 352

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