Target audience, 408

Target costing, 296

Targeted marketing, 51, 188

• selecting customers, 10

• social media and, 499

• See also Market targeting

Targeting

• online, 113–114

• retailer, 376–377

• wholesalers and, 390

Target market, 198. See also Target segments

Target return pricing, 291–292

Target segments

• concentrated/niche, 199–200

• micromarketing, local/individual, 200–202

• undifferentiated marketing, 198

Tariffs, 546

Team-based new product management, 264–265

Team selling, 461

Technical sales-support people, 460

Technological environment, 82, 84

Technology

• apps. See Apps

• big data and, 101, 117–119

• cloud-based computing, 454–455

• cultural views of others and, 88–89

• data collection and, 111

• demographic environment and, 73–76

• digital. See Digital technology

• digital marketing intelligence, 103–106

• ethics, socially responsible behavior and, 85, 87

• IBeacon, 481

• inventory management and, 355–356

• logistics information management and, 357

• marketing and, 82, 84

• marketing data, information management and, 117–120

• mobile, 23. See also Digital marketing; Social media

• nature, mastery of through, 89

• new, clean, sustainability and, 587–588

• new product innovation and, 254–255

• online marketing research, 112–113

• planned obsolescence and, 578–579

• retail, growing importance of, 385–386

• sales force automation systems, 465

• software. See Software

• supply chain management and, 353

• telecommuting and, 77–78

• telemedicine industry and, 277

Telecommuting, technology and, 77–78

Telemarketers, 460, 490

Telemarketing, 505–506

Telemarketing v. field sales, 513

Telemedicine industry, 277

Telephone Consumer Protection Act (1991), 86

Telephone interviewing, data collection and, 111

Television, advertising and, 442, 443, 451

Territorial sales force structure, 459

Testimonial evidence, message execution and, 437

Test marketing, 262–263

Theme park shopping experience, 396–397

Third-party blogs, digital marketing, 496–497

Third-party logistics (3PL) providers, 358–359

Third-place concept, 561

Threats/opportunity analysis, in marketing plan, 57

Three-day cooling off rule, 418

Tiered market, income distribution and, 80

Time-and-duty analysis, 464

Time-based pricing, 312

Timing, media, advertising and, 443–444

Tone, for advertising messages, 437

Total costs, 289

Total market strategy, consumer buyer ­behavior, 137–138

Total quality management (TQM), 225

Touch point, 117

Trade, barriers to, 546

Trade discount, 311

Trade-in allowances, 312

Trade promotions, 472–473, 476

Trade shows, business promotions, 478

Trading exchanges, 174

Trainship, transportation, 357

Transaction-oriented selling process, 471

Transaction sites, 491

Transatlantic Trade and Investment ­Partnership (TTIP), 548

Trans-Pacific Partnership (TPP), 548

Transportation channels

• global market and, 565–566

• marketing logistics and, 356–357

• urban, 332–333

• See also Distribution entries

Trial, adoption process and, 155

Trucking industry, safety and, 362

Trucks, transportation, marketing logistics, 356

True friends, customers, 22

Truth in lending, 584

Two-part pricing, 311

Typing agreements, 352