Nabisco, 24
Nagarjuna, Phani, 117n21
Nagy, Evie, 199n17
Nair, Hari, 551n
Narayan, Adi, 547n7
Narayandas, Das, 59n16
Narus, James A., 472n20
National Advertising Division of the Council of Better Business Bureaus, 430
National Do Not Call Registry, 506
National Geographic, 499
National Highway Traffic Safety Administration, 7
National Retail Federation, 375n
National School Lunch Program, 181
Naughton, Nora, 229n15
Nautica, 59
Nazario, Marina, 3n1
NCIS, 415
Nebraska, 560
Neeli-Bendapudi, 234n21
Neeson, Liam, 415
Neff, Jack, 119n23, 142n18, 199n16, 242n32, 263n15, 532n17, 590n22
Nelson, Tammy R., 268n19
Nestlé Boycott Committee, 598
Netflix, 46, 117–119, 255, 342–344, 411, 489, 496, 515, 530, 540, 541, 544, 569
Netherlands, 543
Network Advertising Initiative, 509
Neve, Jim, 483
New Orleans Jazz and Heritage Festival, 224
New York City Department of Consumer Affairs, 313
New York International Auto Show, 440
New York Stock Exchange, 447
New York Times, 83, 84, 436, 446, 447, 450, 451, 482, 491, 521n
New York Yankees, 22
New Zealand, 548
Newcomer, Eric, 334n1
Newlands, Murray, 330n
Newman, Daniel, 494n13
Newman, Jared, 255n1
Newman, Nathan, 582n15
Nguyen, Hope, 349n17
Nicas, Jack, 316n13
Nichols, Laura, 25n31
Nichols, Travis, 314n10
Nielsen, 108, 115–116, 118, 122, 128, 193, 215, 398, 422, 441, 451, 526
Nielsen PRIZM Lifestage Group system, 143
Nike, 2–4, 28, 51, 79, 190, 199, 202, 207, 221, 224, 240–242, 245, 299, 325, 330, 335, 354, 367, 382, 402, 412, 432, 439, 440, 457, 496, 497, 501, 515, 527, 530, 544, 551, 552, 563, 564, 590, 600
Nike+iPod Sport, 245
Nikon, 149
Nino, Richard, 444n24
Nintendo, 554
Nissan Versa, 204
Nivea, 190
Nordstrom, Blake, 528
Nordstrom, Jamie, 528
Nordstrom, John W., 528
Nordstrom, Pete, 528
Nordstrom department stores, 10, 16, 79, 80, 100, 146, 199, 369, 378, 382, 383, 496, 513, 519, 527, 528–529
Norris, Chuck, 424
North America, 549
North American Free Trade Agreement (NAFTA), 182
North American Industry Classification System (NAICS), 182
North American International Auto Show, 443
North American International Toy Fair, 161
Northwestern University, 451
NOS energy drink, 200
Nudelman, Mike, 267n
Nusca, Andrew, 117n21
3.144.172.233