Machine learning and digital transformation

Industries are always striving for the competitive advantage and trying to make use of cutting-edge technology to do so. Machine learning is one technology that is transforming organizations in domains such as finance, retail, and healthcare. It can provide the following benefits:

  • Customer satisfaction: Machine learning can help an organization to decipher the intent and meaning behind emails and delivery notes to prioritize tasks and ensure sustained satisfaction. AI-based chatbots are capable of providing coherent and semantically correct responses. This leads to greater customer satisfaction and provides an economic advantage to organizations.
  • Reacting to market trends: In the investment banking sector, where reacting to market trends such as volatility is a very crucial part of the business, machine-learning-based systems can recognize trends more efficiently than humans. Most algorithm-based trading platforms make use of machine learning.
  • Calculating risks: Based on the data available, we might want to calculate risks, such as business risk, credit risk, and so on.
  • Personalized health monitoring: In healthcare organizations, machine learning can help to analyze historical data and provide personalized care to patients.
  • Recommendation engines: Machine learning is behind engines that are able to recommend users appropriate products or video content, for example.

Due to all of the benefits that AI and machine learning can bring, organizations are moving quickly to adopt them in their technology stacks.

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