Face-to-face selling, 490

Factory outlets, 370, 372

Fads, 268

Fair Packaging and Labeling Act (1866), 86, 229

Fair trade, 596

Family, changing American, 76–77

Fantasy messages, 437

Fashion, 268

Fashion bloggers, 496–497

Features, product, 226

Federal Cigarette Labeling and Advertising Act (1967), 86

Federal Food, Drug, and Cosmetic Act, 274

Federal Food and Drug Act (1906), 86

Federal Trade Commission Act (1914), 86, 229

Feedback, collecting, 413

Field sales force, 460

Field sales v. telemarketing, 513

Financial intermediaries, 70

Financial publics, 71

Financial Reform Law (2010), 86

Fishyback transportation, 357

Fixed costs, 289

Fixed fee, 311

Fixed price policy, 316

Flash sales, 314, 382

Flows, in distribution channels, 337

FOB. See Free on board

FOB-origin pricing, 315

Focus group interviewing, 111–112

Follow-up, selling process, 471

Food deserts, redlining and, 579–580

Food markets, 89–90

Formulated marketing, 526

Four Ps/As of marketing, 53–55

Franchise organization, 340

• as retailer, 373, 375

• vertical channel conflict and, 338

Fraud, in advertising, 508

Free goods, trade promotions, 476

Free on board (FOB), 315

Free trade zones, 547–548

Freight-absorption pricing, 315

Frequency, advertising decisions, 440

Frequency marketing programs, 473

Freshness, labeling, 584

Frontal attack, market challenger, 533–534

Full-service retailers, 369

Full-service wholesalers, 389, 390

Full-time forcing, 352

Functional discount, 311

Functional organization, 58