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the greater toronto airports authority
Structure within Structure
The GTAA’s long-awaited international airport is already
under construction. The challenge for the design team at
Aegis Toronto was how to develop an annual report that
will instill importance, value, ownership, and pride in
what is currently perceived as a massive, multibillion-
dollar obstacle. “We didn’t want people to focus on the
trucks, concrete, and steel girders, but on this great
thing that looms in Toronto’s near future,” says project
manager Michael Dila. After visiting the airport and getting
a feel for the environment, the design team developed
several concepts that were critiqued internally before
the final idea was presented to the client. “What is
CLIENT:
The Greater Toronto Airports
Authority (GTAA) is a privately
owned company that manages
public resources.
FIRM:
Aegis Toronto
CREATIVE DIRECTOR:
Michael Dila
ART DIRECTOR:
Greg Salmela
DESIGNER:
Moses Wong
PHOTOGRAPHER:
Various architectural and stock
photography
ABOVE: Each section, alternating
from orange to blue, begins with
an aeronautical theme, which
serves to express parallel mean-
ings. A single key word introduces
the theme and is followed by an
associated image printed on
translucent paper—Neenah
UV/Ultra II in radiant white.
Graphic Design That Works
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Job:12-84823 Title:RP-Graphic Design That Works (LDW)
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W)
80
CORPORATE BROCHURES
AND ANNUAL REPORTS
remarkable about the project is that the new airport
was being constructed over the existing airport, which
continues to run largely unaffected,” comments art
director Greg Salmela. “I immediately had a picture in
my mind of a translucent structure over a solid structure,
which later became the cover. In the interior layout, I
wanted to continue the same vision, where the images
and the copy had to be less tactical and more emotive.”
Even though the design team thought this was a dream
project to work on, there were several technical
challenges along the way. They struggled with how
to support and fasten the paper report within the
polyurethane cover so that it laid flat and did not
droop. “We went through a whole string of tests to find
a way of attaching the cover so it would support its
own weight and withstand wear and tear,” shares
Salmela. “We ended up doubling over 100-lb. Potlatch
McCoy matte finish cover stock and fastening it with
rivets to the cover.” It’s critical that the piece remains
sound because the physical structure of the report is
integral to the overall message. The impressive annual
report is printed in eight colors.
What Works
Through its size, shape, structure, and layout, the
annual report conveys a sense of scope, scale, wonder,
and achievement. The juxtaposition of the architectural
linework, imagery, and text propels the narrative from
front to back. A project once seen as an obstacle has
now become an inspiration for the community, the
city, and the country.
OPPOSITE: The aeronautical
theme continues with a
series of pictures that helps
to visually support the mess-
age. The key word
lift
refers
to the lifting of a structure
from the ground as well as
the lifting of a plane. On the
opposite page, an orange text
block poetically explains the
conceptual connection be-
tween the key word, images,
and message.
TOP AND BOTTOM: To convey the
project’s metamorphosis over
time, translucent overlays,
all relating to one an-other,
are used to show a quarter-by-
quarter view of the construc-
tion’s progress. Using a CAD
system, the artwork is created
through collaboration between
the design team and the air-
port’s architectural firm.
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