Job:12-84823 Title:RP-Graphic Design That Works (LDW)
175# Dtp:120/163 Page:74
Text (DS)
classic logo
Not only is the famous Apple logo an effective pictograph—the apple being a sym-
bol of knowledge in general; the bite, an allusion to forbidden knowledge in par-
ticular—its playful style has had much influence on logo design. Designed by Rob
Janoff of Regis McKenna in 1977, the Apple logo distinguished itself from earlier
high-tech logos by incorporating humor into its design: The rainbow colors were
intended to recall the post-hippie culture in which the company took root; its
stripes, a playful reference to IBM, one of the company’s major competitors. Since
then, other high-tech companies have taken Apple’s lead, rolling out logos that
communicate a sense of play rather than sheer power.
070-088 84823 10/12/05 2:17 PM Page 74
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.