TIPS FROM THE EXPERTS Experiment...be flexible...build in practicality
CREATE VISUAL METAPHORS
iAsiaWorks’ logo and variations of it created a visual metaphor that link Asian
cultures and technology.
KEEP LOGOS FLEXIBLE
Designers created an outline version of the iAsiaWorks logo
as part of a secondary system that dresses up the letter-
head system and presentation folder.
MAKE BROCHURES HARD TO DISCARD
iAsiaWorks’ presentation folder incorporates a string tie clasp, embossed pockets, and special die-cutting that
transforms an ordinary presentation folder into a special gift that prospective clients will be hesitant to throw away.
Graphic Design That Works
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PRACTICAL ITEMS HAVE STAYING POWER
iAsiaWorks’ trade show promotion defines who iAsiaWorks is on one side, while the reverse works as a handy reference for business travelers
throughout the twelve regions where iAsiaWorks has facilities, detailing the language, climate, currency, and business protocol.
HAVE FUN WITH PARTY INVITATIONS
iAsiaWork’s party invitation provided entrée to
a must-attend event and developed an invita-
tion in the form of a large drink coaster, which
was effective despite the low budget.
BREAK THE RULES
The Web site, www.iasiaworks.com, incorporates a vertical navigation on the right side of the page, reflecting how Asian cultures read
from right to left—in stark contrast to typical Web page formatting.
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