Marketsnatchers
Job:12-84823 Title:RP-Graphic Design That Works (LDW)
175# Dtp:120/163 Page:68
Text (DS)
Client
Market Snatchers is a provider of logo imprinted
products for use in corporate promotions.
DESIGNER
Kevin Hall
FIRM
Kevin Hall Design
Process
When Market Snatchers came to Kevin Hall Design in search of a logo, the company
was hoping for a mark that would appeal to small and mid-size businesses and have
a friendly, rather than corporate, feel to it. To designer Kevin Hall these general cri-
teria called to mind the phrase “a design with a human touch,” and led to the idea of
incorporating an image of a hand into the mark. Sketches led to further refinements,
resulting in a hand snatching away the first letter of the client’s name. To execute it,
Hall worked with an illustrator who experimented with different iterations of hands.
Some early approaches, such as a hand rendered in a smooth outline, felt too sterile,
says Hall, and were later refined by adding cross hatching and shading for a more
tactile appearance. For the logotype, Hall opted for the smooth, modern letterforms
of Helvetica to provide a contrast to the hand-drawn hand. For color, he chose black
and red to lend a bold, aggressive feel to the mark.
What Works
The company’s name refers to the act of one business stealing market share away
from another. Visually, the logo furthers this notion—and playfully so—by
featuring a drawing of a hand plucking away the first letter of the company’s name.
Graphic Design That Works
68
040-069 84823 10/12/05 2:05 PM Page 68
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.