Text (DS)
Job:12-84823 Title:RP-Graphic Design That Works
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“We must say it was very successful,” says Lefebvre. “Not only
because of the branding program, of course. But it was the
whole operation that turned out to be a very big success.”
The project took about one year, but the relationship didn’t
end when the project did. Paprika Communications continues
to create and develop new applications for the logo at the St.
Germain. The work is getting plenty of attention, too. The media
coverage has been phenomenal and, according to Lefebvre,
specialized tourist guides have given the hotel very high marks.
Christiane Germain, the president of the establishment, has
made appearances on television shows and and has received
numerous awards for her work by the tourist industry. The
branding program and its components were recognized in major
graphic design contests like Communication Arts, Applied Arts,
Art Directors Club, Graphis, Grafika, Montreal Design Institute,
and Creativity. Most important, the hotel and its ambiance
attracted a lot of attention in Montreal and worldwide.
What Works
The logo works. The
g
has become such a strong logo in the
tourist industry that the client decided to keep the brand for
another new hotel in Toronto rather than risking developing
something totally new.
LEFT: T-shirts available for
sale in the gift shop are
done in muted colors and
feature the hotel’s name
across the chest.
BELOW: After the hotel
opened, designers continued
work on extraneous items,
including the labeling for a
new brand of bottled water
they called H
2
OTEL.
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