Text (DS)
Job:12-84823 Title:RP-Graphic Design That Works
(NEW)
175# Dtp:22 Page:352
352
Cheryl Dangel Cullen is a marketing and graphic design consultant who
writes for several major graphic design publications. She is the author of
a number of books, including
Large Graphics
,
Small Graphics
,
The Best of
Brochure Design 6
,
Then Is Now
, and
The Best of Business Card 5
. She
lives in Frankfort, Illinois.
Lisa L. Cyr is a writer, designer/illustrator, and national lecturer. She
speaks about successful promotional strategies, marketing opportunities,
and entrepreneurial endeavors for designers and illustrators at universi-
ties, professional organizations, and industry conferences across the
United States. She also writes for many of the industry trade publications,
including
Communication Arts
,
Step-by-Step Graphics
,
HOW
,
I.D.
, and
Applied Arts
.
Stacey King Gordon is a magazine writer and online editor in the San
Francisco Bay area. She writes for
HOW
magazine and is currently an
editor at TheDailyApple.com.
Lisa Silver is a Manhattan-based freelance writer and an adjunct professor
of journalism at New York University.
About the Authors
348-352_84823.qxd 12/10/05 2:43 PM Page 352
Job:12-84823 Title:RP-Graphic Design That Works (LDW)
(163)AC35433 175# Dtp:163 Page:4
Text (DS)
© 2004 by Rockport Publishers, Inc.
First paperback edition published in 2006.
All rights reserved. No part of this book may be reproduced in any form without
written permission of the copyright owners. All images in this book have been
reproduced with the knowledge and prior consent of the artists concerned, and
no responsibility is accepted by producer, publisher, or printer for any infringe-
ment of copyright or otherwise, arising from the contents of this publication.
Every effort has been made to ensure that credits accurately comply with infor-
mation supplied.
First published in the United States of America by
Rockport Publishers, Inc., a member of
Quayside Publishing Group
33 Commercial Street
Gloucester, Massachusetts 01930-5089
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
Library of Congress Cataloging-in-Publication data available.
ISBN-13: 978-1-59253-279-7
ISBN-10: 1-59253-279-9
10 9 8 7 6 5 4 3 2 1
Special acknowledgment and thanks is given to Cheryl Dangel Cullen for her
work on pages 276–309 from
Promotion Design That Works
and on pages
312–347 from
Identity Design That Works
; to Lisa L. Cyr for her work on pages
180–273 from
Brochure Design That Works
; to Stacey King for her work on
pages 90–178 from
Magazine Design That Works
; and to Lisa Silver for her
work on pages 10–88 from
Logo Design That Works
.
Cover design: plan-b studio limited
Cover Image: Fredrika Lokholm plan-b studio
Production: Leslie Hames
Printed in China
001-009_C35433 4/5/06 1:17 PM Page 4
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.