Cyberjack
Job:12-84823 Title:RP-Graphic Design That Works (LDW)
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Client
Cyberjack is a London-based Web hosting company.
DESIGNER
Paul Howalt
FIRM
Howalt Design
Process
Two design parameters drove the project. First, the logo’s form had to be simple
enough to be readable on the Web, and second, the logo’s look had to suggest the
high-tech industry without, both client and designer agreed, relying on over-used
clichés such as swooshes or spheres. As a starting point, designer Paul Howalt creat-
ed preliminary sketches of abstract shapes that he hoped would evolve into a work-
able design. While continuing to refine these sketches, however, he came across the
typeface Dr. No, which was designed by Ian Anderson of the Designers Republic, and
noticed that the font’s C had the high-tech feel he was looking for. After adding sub-
tle modifications to the letter in Illustrator so that it would work as a stand-alone
symbol, Howalt enclosed it in a solid circle and added an outline. For the logotype,
he chose Euphoric, a font whose rectangular-based letterforms complement the cir-
cles of the symbol. The color, says Howalt, was chosen by the client: “She happens
to be the lead singer of a British rock band and orange is the color of the uniforms
her band wears on stage.”
What Works
The logo’s symbol, a solid circle containing eight white dots, can be read in two
ways: as a monogram of the company’s name (the dots form the letter C) or as a
visual allusion to the Web hosting services the company provides in that the cluster
of dots suggests a computer jack.
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