Text (DS)
Job:12-84823 Title:RP-Graphic Design That Works
(NEW)
175# Dtp:22 Page:268
golden books
Presenting Entertainment
Golden Books needed an interesting and captivating way to
announce to prospective buyers their acquisition of the
rights to use Nickelodeon characters in their books. “They
were really excited about it, and they wanted their sales
staff to be really excited about it,” recalls SJI Associates
president, Suzy Jurist. “So, they hired us to come up with a
sales kit that would give Nickelodeon its own presence. We
really tried to talk to the brand of Nickelodeon while letting
the inside pages speak to the individual properties of
Nickelodeon.”
Because the promotional piece had to be functional as
well as visually appealing, the design team came up with
a binder design that wraps backwards around itself and
becomes a self-standing sales tool. The custom binder
houses several divider pages, information about the books,
and a CD-ROM. “It needed to be in a presentation format so
that the salespeople didn’t have to hold it,” adds Jurist. “It
ABOVE: The fun and inviting
promotional kit folds back
on itself to become a self-
standing presentation binder.
CLIENT:
Golden Books is a publisher
of children’s books and
entertainment.
FIRM:
SJI Associates Inc.
ART DIRECTOR:
Jill Vinitsky
DESIGNER:
Alex Rekasi
ILLUSTRATIONS:
Nickelodeon
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Text (DS)
Job:12-84823 Title:RP-Graphic Design That Works
(NEW)
175# Dtp:22 Page:269
NEW)
e:268
ABOVE: The interior dividers help
to organize the sales information
on various books based on
Nickelodeon’s line of characters.
What Works
The childlike shape and vibrant color scheme helped to
attract attention to the Nickelodeon brand. The eye-catching
promotional package, functioning not only as a brochure
but also as a presentation binder, made it easy for the
sales staff to introduce and promote the new line of books
to prospective customers. “It was received incredibly well
not only by the sales staff but also by the people they were
selling to,” offers Jurist.
also made it easier to flip through the different sections.”
To come up with just the right structure, the project designer
did extensive research—analyzing the design of other
sales kits and their approach to children’s graphics. “The
main thing was to communicate a very friendly and open
feeling, being careful not to be too strict or stuffy,” says
designer Alex Rekasi. “Both the fonts and the graphics
needed to be light-hearted and communicate easily.” Using
arrows and stripes, the playful and friendly promotional kit
draws the reader’s attention into the content. “It’s an
intriguing piece that makes you want to open it,” notes
Jurist. “Once you are in it, it is very well organized.” All of
the logos, artwork, and color schemes were provided by
Nickelodeon. The binder, wrapped with a 70-lb. litho sheet,
was printed in four-color process with a gloss film lamination
on top. The interior divider pages were also printed in
process with a gloss film lamination on both sides. Only
100 were produced.
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