National Campaign
Against Youth Violence
Job:12-84823 Title:RP-Graphic Design That Works (LDW)
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Text (DS)
rough drafts/final drafts
The final National Campaign Against Youth Violence logo began as an
afterthought. Five minutes before faxing seven other ideas to art direct
or Joel Templin, designer Felix Sockwell thought of one more: combining
a dove with a hand. His last-minute scribble evolved into the final design.
Flipping through an old
clip-art book, Sockwell
came across a dove cre-
ated in the 1950s by
Eugene Grossman for
the Mitsubishi Bank
Group. Sockwell
sketched a logo design
based on it.
Searching for a concept,
designer Felix Sockwell
sketched several possi-
ble directions, including
designs that use doves
to symbolize peace, a
hand to communicate
“stop violence,” faces to
represent families, and
stars and stripes to
reflect the campaign’s
national aspect.
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Job:12-84823 Title:RP-Graphic Design That Works (LDW)
175# Dtp:120/163 Page:35
Text (DS)
DW)
ge:34
Client
The National Campaign Against Youth Violence (NCAYV) is a White House initiative
whose aim is to educate parents about teenage violence.
What Works
The urgent nature of the anti-violence campaign is suggested in the logo through
two bold images: a dove and an upraised to hand, reversed-out of two rectangular
shapes in red and black. Designed to look as if it were hastily cut out of paper, the
logo recalls the visual power of protest posters from the 1950s and 1960s.
AGENCY
Foote Cone & Belding
DESIGNER
Felix Sockwell
ILLUSTRATORS
Felix Sockwell, Erik Johnson
FIRM
Templin Brink Design
Rough sketches are fleshed out and refined in
Illustrator. Sockwell later feels the designs incorpo-
rating guns are too negative. And though he likes the
design that features a blue circle with silhouettes of
a face and dove “for its 1950’s, Boy Scout-y feel,” he
prefers the boldness of the hand-dove approach.
NATIONAL
CAMPAIGN
AGAINST
VIOLENCE
YOUTH
c
121B-LTW
The final Logo
For color, black and red are selected to
convey a sense of urgency.
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