Job:12-84823 Title:RP-Graphic Design That Works (LDW)
175# Dtp163/120 Page:135
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top right In the summer
of 2000, “Decode” got a
new look, with depart-
ment heads that changed
colors according to the
department section.
right A change in art
direction prompted a
younger look. Type on
the July 2000 cover was
chunkier and metallic,
with playful plus signs
and hyphens to spice it up.
right Finally settling
comfortably into its de-
sign,
Code
adopted a lim-
ited lineup of typefaces,
including this sophisti-
cated sans serif used on
the November 2000 cover.
Finally, in early fall, creative director Charlie Hess took
over and redesigned again, this time for good. “All the
sections of the book were kind of getting lost, so they
needed to be defined and give a presence,” Hess says.
Hess and the design staff boiled down the fonts to a
handful of mature but casual and distinctive fonts. The
clean, sophisticated look of the previous redesign re-
mained, with a commitment to neat white pages with
tasteful touches of color, cool photography, and playful
illustrations. The back and front of the book got the
most attention. “Decode,” the front department, was
set apart with a sans-serif typeface, wide margins, and
a hip, clubby look. Back departments fell into identical
templates, with a heavy side rule distinguishing them
from the rest of the book.
The many changes made little difference in the mag-
azine’s acceptance by consumers and the publishing
industry, though—in summer 2000, in the midst of
all the tweaking,
Code
walked away with four Maggie
awards, not the least of which was Best Overall
Design/Consumer.
135
130-141 84823 10/12/05 3:15 PM Page 135
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