The Hidden Economies of “Going PANAVISION”

Every element of the PANAVISION system of Cinematography is interchangeable. PANAVISION equipment is designed to minimize any possibility of downtime due to camera malfunction. PANAVISION’s worldwide Distributor support network ensures that adequate backup is never more than a phone call away.

Since PANAVISION cameras, lenses and related equipment are never sold and only leased on a picture-by-picture basis, the Producer can take only the minimum amount of equipment actually needed for a specific project and then only for the period it is required. For low budget projects there are always lower cost options available and PANAVISION’s client liaison personnel can always suggest alternative equipment whose bottom line cost will be less than any other.

Producers know that the very latest equipment, fully updated with all modifications will be available to him and his production technicians; they know that equipment-for-equipment PANAVISION has no equal; that the services offered have full backup support and that, in the final analysis, PANAVISION is the economic, reliable and responsible choice.

It is arguable as to whether it is more important to go “PANAVISION” on a big picture, when the financial stakes are greatest and visual impact on the screen must match the magnitude, or on a modest picture, when even a small hold-up can cause expensive delays. PANAVISION has proven itself the most cost effective camera system for films of all budgets.

“Going PANAVISION” is like taking out a low cost insurance policy.

Panavision Credits

Of the 135 films in Variety’s 1996 ALL-TIME FILM RENTAL CHAMPS list, ten were either animation or pre-PANAVISION’s time (GWTW) and of the rest more than 86% were photographed with PANAVISION lenses and cameras. With PANAVISION you are not guaranteed to have a box-office winner but it doesn’t hurt.

Since the first film to be filmed in ‘PANAVISION’, Raintree County in 1958, and the first PANAFLEX picture, Steven Spielberg’s Sugarland Express, PANAVISION equipped pictures have won more Oscars for Best Picture than any others using other lenses and cameras.

With PANAVISION you are always in good company.