Staring an Online Business All-in-One For Dummies
by Joel Elad, Shannon Belew
Starting an Online Business All-in-One For Dummies, 5th Edition
- Cover
- Cover
- Introduction
- Book 1: Start-Up Essentials
- Chapter 1: Starting from Scratch
- Chapter 2: Turning Ideas into a Viable Internet Business
- Chapter 3: Getting Real: Creating a Usable Business Plan
- Chapter 4: Funding Your Online Business
- Chapter 5: Creating Policies to Protect Your Website and Customers
- Chapter 6: Setting Up Shop: What You Need for Online Efficiency
- Book 2: Legal and Accounting
- Book 3: Website Functionality and Aesthetics
- Chapter 1: What’s in a (Domain) Name?
- Chapter 2: Designing for User Experience
- Chapter 3: Building a Site Without Spending a Fortune
- Chapter 4: Finding the Host with the Most
- Chapter 5: Developing Content That Satisfies Visitors and Search Engines
- Chapter 6: Going Beyond Beta and Launching Your Site
- Book 4: Online and Operating
- Chapter 1: Determining Your Revenue Model
- Chapter 2: Making Money with Affiliate Programs
- Chapter 3: Turning Information into Profit: From E-Books to Webinars
- Chapter 4: Paying with the Right Payment Options
- Chapter 5: Putting the (Shopping) Cart before the Horse
- Chapter 6: Taking Inventory
- Chapter 7: Fulfilling Expectations and Orders
- Book 5: Managing Security Risks
- Book 6: Online Marketing Basics
- Book 7: Retail to E-Tail
- Chapter 1: Expanding Online to Keep and Grow Customers
- Chapter 2: Managing the Differences between In-Store and Online Commerce
- Chapter 3: Window Dressing for the Online Display
- Chapter 4: Making In-Store Customers Loyal Online Shoppers
- Chapter 5: Revving Up with Mobile Marketing, Social Media, and More
- Chapter 6: Troubleshooting the Transition to Online Retail
- Book 8: E-Commerce Fundamentals
- Book 9: E-Business for the Nonprofit
- Chapter 1: Raining Donations: Fundamentals for Online Giving
- Chapter 2: Adding Online Moneymakers to an Existing Site
- Chapter 3: Growing an Active Donor Base: Your Virtual Community
- Chapter 4: Identifying Online Marketing Strategies That Fit the Cause
- Chapter 5: Legal Considerations for Nonprofit Organizations
- Book 10: E-Commerce Trends and Market Opportunities
- Book 11: E-Commerce Advanced
- Chapter 1: Mapping the Digital Buyer’s Journey
- Chapter 2: Getting Personal with Content Marketing
- Chapter 3: Listening to the Voice of the Customer
- Chapter 4: Overhauling an Aging Online Business
- Chapter 5: Expanding Products to Increase Stagnant Sales
- Chapter 6: Transitioning a Small Site into Big Business
- About the Authors
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Staring an Online Business All-in-One For Dummies
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