Accessory equipment, 224

Acquisition, 256, 582

Action program, 56, 57

Actual product, 221, 222

Adapted global marketing, 559–561

Administered VMS, 340–341

Adoption process, new products, 154–155

Advertainment, 434–436

Advertising

• Audience Network and, 450

• campaigns, media for, 433–438

• content marketing and, 404–405

• costs, 576–577

• customer engagement and, 398–399

• defined, 401, 428

• digital, 489

• doing good with, 419–420

• DRTV marketing, 506–507

• GEICO, 426–427

• Live Story, 499

• merging entertainment and, 434–436

• message design and, 409–411

• media impact of, 440

• organizing for, 445

• promotion budgets. See Promotion budget

• as promotion tool, 415

• subliminal, 148

• truth in, 584

Advertising agency, 445

Advertising appeals, 436

Advertising budget

• media selection and, 440–444. See also Advertising media

• messages, 433–438. See also Advertising message; Brand content

• return on advertising investment and, 444

• setting, 432–433

• strategy development, 433

Advertising decisions

• international advertising, 445–446

• major decisions, 429

• objectives, 429–430, 432

• organizing for, 445

Advertising laws, 86

Advertising media, 433, 440–442

Advertising message, 433–438

• advertainment, 434–436

• brand story (Converse), 439–440

• clutter, 434

• consumer-generated content, 438–440

• defined, 433

• media timing, 443–444

• media type, 441–443

• message/content strategy, 436

• message execution, 437–438

• vehicles for, 443

Advertising objectives, 429–430, 432

Advertising option icon, 509

Advertising specialties, 475

Advertising strategy, 433–438

Advertising-to-sales ratios, 423

Advertising wars, 451–453

Affordable method, promotion budget, 413–414

African American consumers, 78–79, 136–137

Age, consumer buyer behavior and, 143

Age and life-cycle segmentation, 189, 190

Agents, 389, 390

AIO (activities, interests, opinions), 144

Air transportation, logistics, 356

Airtruck transportation, 357

Aleut consumers, 78–79

Allowance pricing, 311–312

Alternative evaluation, buyer decision ­process, 153

Alternative media, 442

American culture. See also Culture

• international marketing and, 552–554

American Indians, diversity, demographics and, 78–79

Americanization, backlash against, 553

Americans with Disabilities Act (1991), 86

Appeals, advertising, 436

Approach, selling process, 470

Apps

• Apple Pay, 363–364

• benefits of, 490

• check-in, 475

• coupons, 475

• digital marketing and, 487

• DriveMode (AT&T), 419

• Dunkin’ Donuts, 139

• Fifth Third, 75

• fitness, 47

• Grainger, 391

• Like2Buy, 529

• login, 538

• Lowe’s support, 231

• messaging, 498

• mobile marketing and, 501–503

• Nike+, 3

• online price tracking, 301–302

• RedLaser, price check, 316

• selfycart, 394–395

• shopping, 481

• SleepSense, Samsung, 255

• Smartfeeder, 250

• Starbucks mobile payment, 262–263

• telecommuting and, 77–78

Asian American consumers, 78–79, 137

Aspirational groups, 138

Atmosphere, store, 378

Attack advertising, 430

Attitudes, buying behavior and, 149, 153

Attraction, marketing by, 17

Audience Network, 450

Audiovisual materials, PR and, 448

Augmented product, 221, 222

Automobile Information Disclosure Act, 326

Awareness

• adoption process and, 154

• marketing mix and, 55