Target audience, 408
Target costing, 296
selecting customers, 10
social media and, 499
See also Market targeting
Targeting
Target market, 198. See also Target segments
Target segments
Tariffs, 546
Team selling, 461
Technical sales-support people, 460
Technology
apps. See Apps
data collection and, 111
digital. See Digital technology
IBeacon, 481
logistics information management and, 357
mobile, 23. See also Digital marketing; Social media
nature, mastery of through, 89
sales force automation systems, 465
software. See Software
supply chain management and, 353
telemedicine industry and, 277
Telemarketing v. field sales, 513
Telemedicine industry, 277
Telephone Consumer Protection Act (1991), 86
Telephone interviewing, data collection and, 111
Territorial sales force structure, 459
Testimonial evidence, message execution and, 437
Third-place concept, 561
Threats/opportunity analysis, in marketing plan, 57
Three-day cooling off rule, 418
Tiered market, income distribution and, 80
Time-and-duty analysis, 464
Time-based pricing, 312
Tone, for advertising messages, 437
Total costs, 289
Total quality management (TQM), 225
Touch point, 117
Trade, barriers to, 546
Trade discount, 311
Trade-in allowances, 312
Trade shows, business promotions, 478
Trading exchanges, 174
Trainship, transportation, 357
Transaction-oriented selling process, 471
Transaction sites, 491
Transatlantic Trade and Investment Partnership (TTIP), 548
Trans-Pacific Partnership (TPP), 548
Transportation channels
Trial, adoption process and, 155
Trucking industry, safety and, 362
Trucks, transportation, marketing logistics, 356
True friends, customers, 22
Truth in lending, 584
Two-part pricing, 311
Typing agreements, 352
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