Data

• internal databases, 103

• misuse of research, 124–125

• primary, 108–116. See also Primary data

• privacy and, 85, 86, 87

• secondary, 108

• See also Big data; Marketing research

Databases, 101

• internal, 103

• marketing, privacy and, 509

Deceptive marketing practices, 577

Deceptive packaging, 577

Deceptive pricing, 324, 326, 577

Deceptive promotion, 577

Deciders, 168

Decision process, business buyer. See Business buyer decision process

Decline stage, product life cycle, 272, 273

Deficient products, 591

Demand

• customer, 6

• market leader strategies for, 530–531

• price elasticity and, 298–299

• pricing and, 297–299

Demand chain, 334–335. See also Supply chain

Demand curve, 298

Demand management, 10

Demographics, 72–73

• advertising and, 441

• age/structure of population, changing, 73

• baby boomers, 73

• diversity and, 78–79

• education, 78

• family, changing American, 76–77

• generational marketing, 76

• Generation X, 73–74

• Generation Z, 75–76

• geographical indicators and, 250–251

• global market, 556

• Millennials (Generation Y), 74–75

• online marketing, privacy and, 509

• population shifts, 77–78

• retailing trends/developments and, 381

Demographic segmentation, 189, 190–191

Demography, 72

Demonstration, 470–471

Department stores, 369, 370

Derived demand, 165

Descriptive research, 107

Design

• marketing channel. See Marketing channel design

• product, 226

Design for environment (DFE), 585

Desirable products, 591

Development, public relations and, 447

Differences, promoting, 207–208

Differentiate brands, 11

Differentiated marketing, 198–199

Differentiation

• competitive marketing strategy, 527

• consumer perception dimensions, 240–241

• market, 51, 53, 188–189

• market targeting and, 204–212

• people, 206–207

• positioning strategy, 206–207

• retailer, 376–377

• service, 238–239

Digital advertising, 489

Digital and social media marketing, 491

Digital catalogs, 505

Digital competitors, 524

Digital coupons, 474–475

Digital e-learning, 463

Digital game-based sales training tool, 463

Digital marketing. See also Direct and digital marketing

• blogs/online forums, 496–497

• buy buttons, 512–513

• content marketing, 404–405

• email, 494–495

• logos and, 230–231

• online advertising, 493–494

• online marketing, 492–493

• use of, 491–492

• videos, online, 495–496

Digital marketing intelligence, 103–106

Digital media

• advertising and, 442

• business buyers, engaging with, 173–175

• cultural views of others and, 88–89

• customer engagement and, 17–18

• demographic environment and, 73–76

• social media marketing and, 22–23

Digital photography, 520–521

Digital promotions, 380, 473

Digital sales tools, 466, 468–469

Digital shopping, 383

Digital technology

• advertising and, 434

• direct/digital marketing and, 488

• loyalty programs and, 16–17

• marketing communications and, 401–402

Direct and digital marketing

• Amazon.com, 486–487

• benefits of, 490

• defined, 401, 488

• forms of, 490–491

• growth of, 489

• in promotion mix, 416

• model for, 487–488

• policy issues in, 507–510

Direct exporting, 557

Direct mail, advertising and, 442

Direct-mail marketing, 490, 504

Direct marketing (traditional forms)

• catalog, 505

• direct-mail, 504

• direct-response television (DRTV) ­marketing, 506–507

• kiosk, 507

• telemarketing, 505–506

Direct marketing channel, 337

Direct response television (DRTV) marketing, 490, 506–507

Direct retailing, 383

Direct-to-consumer platform, 513–514

Disabled Americans, 79, 86

Discount, trade promotions, 476

Discount and allowance pricing, 311–312

Discounts, 314

Discount store, 370, 371–372

Disintermediation, channel organization and, 342–344

Dissonance-reducing buying behavior, 150

Distribution. See also Distribution channels; Marketing channel

• exclusive/selective, 347, 351

• high cost of, 576

• intensive, 346–347

• international, 347–348

• supply chain management and, 352–359

• wholesalers and, 391

Distribution centers, 355

Distribution channels, 334

• behavior, 338–339, 341–344, 342

• conflict in, 338–339

• design. See Marketing channel design

• differentiation, 206

• global delivery network, 565

• global market and, 565–566

• horizontal marketing systems, 341

• levels, 325–327

• members, 348–351

• multichannel systems, 341–342

• objectives, 345–346

• organization, 342–344

• vertical marketing systems (VMS), 339–341

• See also Marketing channels; Supply chain entries

Distribution review, in marketing plan, 57

Distributors

• channel transactions and, 336

• idea generation and, 258

• See also Transportation

Diversification, 47

Diversity, demographic environment and, 78–79

Divisibility, rate of adoption and, 156

Dogs, BCG growth-share matrix, 43, 45

Doha Round, 547

Do-Not-Call Implementation Act (2003), 86, 506, 509

Downsizing, strategies for, 48

Drive, internal stimulus, 149

Duties on imports, 319, 546

Dynamic pricing, online, 316–318