A common strategy when announcing a new product or service is to create a landing page for that product. These can be used to educate potential customers about the new product or to get sales. They're usually quite in-depth with images, text, headlines, quotes, and sometimes user-submitted content. These all help a potential customer to understand what the product is, and why they would want it. They're also designed so that all of the information is on one page. That way, users don't get lost, and they hopefully sign up with their email or make a purchase. Once you know how to build a landing page, you can build one quickly in order to gauge interest in a potential product before launching, and once you have a product, you can secure sales.

We're going to build a landing page to capture pre-orders for a new product that we're launching. Then, we are going to start by building a regular landing page, after which, we will add e-commerce functionality to the landing page. Finally, we're going to create multiple versions of the landing page and use A/B testing software to figure out which version will lead to better outcomes (email sign-ups or sales).

Throughout this chapter, I'm going to create a landing page for a new board game (Mintsugi), but you can create a landing page for any product.

The following topics will be covered in this chapter:

• Building a long-form landing page
• Adding e-commerce features to a landing page
• A/B test everything

Let's get started by building a landing page.