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Copyright and Credits
by Patrick Rauland
Mastering WooCommerce 4
Title Page
Copyright and Credits
Mastering WooCommerce 4
Dedication
About Packt
Why subscribe?
Contributors
About the author
About the reviewer
Packt is searching for authors like you
Preface
Who this book is for 
What this book covers 
To get the most out of this book 
Download the example code files
Conventions used
Get in touch
Reviews
Installing WordPress and WooCommerce
Importance of test sites
Migrating the files but not the database
Testing with a publicly accessible URL
Creating an ad-free experience
Jetpack Without Promotions
Surbma | WooCommerce Without Marketplace Suggestions
Making your own custom plugin
Installing WooCommerce
General store settings
Payment settings
How many payment gateways
Installing plugins through the wizard
Shipping settings
Shipping zones
Printing shipping labels
Dimensions
Recommendations
Activate
Ready!
Disabling nags
Summary
Configuring Products
Exploring the WordPress editor
Simple products
Product data fields
Optional fields
Inventory and stock
Shipping
Understanding taxonomies
Images
SEO tip for image filenames
Long and short descriptions
A fully configured simple product 
Variable products
Attributes
Variations
Editing individual variations
Images for variations
Multi-attribute variations
Troubleshooting variations
Digital products
Digital products
Downloadable but not virtual
Configuring virtual and downloadable products
Are downloadable files safe?
Large downloadable files
Accessing downloads
PayPal and downloads
Exploring Product Bundles
Grouped products
Product Bundles
Configurable bundles
Product kits
Subscriptions
Creating a subscription product
Adding a recurring payment option to a product
Subscription settings
Manual versus automatic renewals
Subscription switching
Synchronization
Retrying failed payments
Summary
Organizing Products
Categorizing and tagging
Mutually exclusive and collectively exhaustive
Tagging products
Optimizing product archive pages
Write descriptions for product categories
Context matters
Meta description for categories
A pretty category description
URLs
Redirects in WordPress
Adding product filters to your Shop page
Hidden widgets
Active product filters
Understanding Product blocks
Single product pages
Customizing product blocks
Featuring a product
The value of blocks
Summary
Optimizing SEO and Attracting Traffic
Optimizing your search engine presence (SEO)
Transactional marketing strategies
Acquiring free traffic
Researching keywords for e-commerce
Creating a list of keywords
Comparing search volume
Optimizing for keywords
Creating a sitemap
Configuring breadcrumbs
Adding custom PHP code
Using a plugin
Adding XML sitemaps
Adding an XML sitemap with Yoast SEO
Possible movement of XML sitemaps to WordPress Core
Submitting an XML sitemap to Google
Summary
Managing Sales Through WP Admin
Fulfilling orders
Exploring new order notifications
New orders badge in the site admin
Browsing orders
Viewing shipping information
Packing the boxes
Printing shipping labels
Dropping off packages
Marking orders as completed
Refunding orders and payments
Refund requests
Building a refund request process
Viewing sales data
Admin banner
WooCommerce Analytics
What sells
Gross profit
Taxes
Using third-party reporting platforms
Exploring Metorik
Pick one
Summary
Syncing Product Data
Exporting out of WooCommerce
Importing products via CSV
Exploring a CSV file
Including content in the CSV file
Importing a CSV
Understanding ERP
Finding an ERP
Understanding Dear Systems
Using an ERP
Summary
Configuring In-Store POS Solutions
Setting up WooCommerce POS
Accepting credit cards
Setting up Payment for Stripe
Selecting WooCommerce POS
Setting up Square
Connecting with Square
Setting up Square for WooCommerce
Syncing data
Marking products to sync
Manual syncing data
Flat versus hierarchical categories
Syncing data in-store and online
One database
Mastering synced databases via API
Manually syncing data
Summary
Using Fulfillment Software
Sending and updating shipping information
Sending shipping data
Sending emails
Configuring webhooks
Building a custom integration
Updating data
Processing a daily email
Retrieving order data through a custom integration
Configuring Shippo
Signing up for Shippo
Configuring Shippo setup information
Fulfilling orders with Shippo
Configuring ShipStation
Integrating with ShipStation
Fulfilling packages with ShipStation
Printing pick lists
Using the ShipStation app
Summary
Speeding Up Your Store
Monitoring speed and performance
Finding a starting point with GTMetrix
Testing changes
Digging into Waterfall data
Setting up periodic testing
Minifying CSS and JavaScript resources
Adding new functionality 
Optimizing images
Optimizing images with Jetpack
Optimizing images with Imagify
Using the bulk updater
Caching and e-commerce
Configuring caching plugins
Configuring caching via HTACCESS
Page caching
Optimizing content above the fold
Lazy loading images with Jetpack
Summary
Setting Up Your Theme
Choosing a theme for WooCommerce
Exploring the Twenty Twenty theme
Storefront
Sticky add-to-cart button
Product pagination
Exploring Astra
Viewing hooks on the Frontend
Installing hook visualizers
Stop showing hooks
Browsing through code for actions
Adding a product data tab
Installing a custom tab plugin
Adding a custom tab
Summary
Customizing the Product Page
Adding social proof (FOMO)
Setting up FOMO
Customizing notifications
Removing events
Hiding notifications on mobile
Customizing notification frequency
Adding a video tab
Installing a video tab
Configuring a video with WooCommerce
Configuring defaults
Hiding the credit
Displaying 360-degree images
Installing WooCommerce 360º Image
Adding 360 images to products
Summary
Building a Landing Page
Building a long-form landing page
Creating a new page
Understanding structure of a landing page
Adding content to a landing page
Adding e-commerce to a landing page
Adding a featured product
Adding an add-to-cart button
Finding the product ID
Adding the button
A/B test everything
Install the Simple Page Tester plugin
Set up an experiment
Measuring results
Summary
Creating Plugins for WooCommerce
Technical requirements
Building a basic WooCommerce plugin
Creating a plugin
Checking if WooCommerce is active
Customizing order statuses
Using the WooCommerce Example plugin
Registering a post status and adding it to WooCommerce
Building a settings page with WooCommerce
Creating the main integration file
Creating the Integration child class
Creating a constructor
Adding field settings
Summary
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