Creating Graphics from Text
In addition to pure graphics, Office also enables the use of text as a graphic tool, enabling you to add some personality that far exceeds standard font formatting.
Using Text Boxes to Create Pull Quotes
One well-known technique for livening up text is to throw in a pull quote—an excerpt from the text, but in a box and with large-sized type. You'll often see pull quotes used in newspapers, magazines, and book covers. Pull quotes are visual cues designed to draw the reader's attention to the text. Word has an exceptionally cool technique to do this:
Select the text excerpt you want to use and copy it.
Click the Text Box button on the Drawing toolbar. Word immediately creates a text box containing the selected text (see Figure 5.7).
Figure 5.7. Word can create an instant "pull quote" by using a text box in the drawing layer.
Format the text box, resize, and move it to your desired location.
Word actually moves the text you selected into the text box. To get the text back in the main part of your document, click in the document in the appropriate location and paste the text from the Clipboard.
Text boxes can be used to put free-standing text of any kind in your document. The device works for a short sidebar; for example, to highlight a point, you can use the method described in the preceding section to combine a text box with an AutoShape.
The term text box is a bit misleading, at least in Word, Outlook, and PowerPoint. More accurately, this drawing object is a subdocument that appears in the drawing layer over (or under) the working text layer of the document. In Outlook, Word, and PowerPoint, you can paste anything into a text box, including graphics. In Excel, however, a text box can contain only text (although you can group text boxes with other shapes).
Tip from 
If you want to make it easy to move and position a picture on a Word document or PowerPoint slide, insert the picture into a text box. Move the text box, and the picture goes along for the ride.
Using WordArt for Logos
WordArt is an Office application that enables you to manipulate TrueType fonts. The resulting picture can be dropped into the drawing layer of documents, charts, or slides. Don't let the name fool you—the WordArt application is available in Outlook, Excel, FrontPage, and PowerPoint as well.
For the small business without a graphic arts department, WordArt can form the basis of a simple logo. You can take advantage of WordArt's capabilities to lay text out vertically, curve it, and add 3D effects.
To create a WordArt picture, follow these steps:
Click the Insert WordArt icon on the Drawing toolbar or click Insert, Picture, WordArt. Office responds with the WordArt Gallery shown in Figure 5.8.
Figure 5.8. WordArt makes for attention-getting text effects or easy logos.
Choose the basic style of WordArt you want to construct, and then click OK.
Tip from 
WordArt uses only TrueType fonts, meaning that your PostScript fonts can't be used as WordArt. Start with a simple font, such as a basic serif font. Decorative fonts produce horrible WordArt.
After the WordArt object appears in the drawing layer, click and drag any of the sizing handles to change its appearance, or use the Free Rotate icon on the Drawing toolbar to slant the WordArt object up or down.
The WordArt toolbar includes a large collection of shapes under the WordArt Shapes button that you can use to further bend, stretch, and modify existing pieces of WordArt. Additional buttons enable you to move and size text and adjust character spacing. A shortcut also exists for wrapping text around the WordArt. If the WordArt toolbar isn't visible, right-click any toolbar or the main menu bar and choose WordArt from the list of available toolbars.