5. Building Recommendation Engines
by Alberto Boschetti, Luca Massaron, Bastiaan Sjardin, John Hearty, Prateek Joshi
Python: Real World Machine Learning
- Python: Real World Machine Learning
- Table of Contents
- Python: Real World Machine Learning
- Python: Real World Machine Learning
- Credits
- Preface
- I. Module 1
- 1. The Realm of Supervised Learning
- Introduction
- Preprocessing data using different techniques
- Label encoding
- Building a linear regressor
- Computing regression accuracy
- Achieving model persistence
- Building a ridge regressor
- Building a polynomial regressor
- Estimating housing prices
- Computing the relative importance of features
- Estimating bicycle demand distribution
- 2. Constructing a Classifier
- Introduction
- Building a simple classifier
- Building a logistic regression classifier
- Building a Naive Bayes classifier
- Splitting the dataset for training and testing
- Evaluating the accuracy using cross-validation
- Visualizing the confusion matrix
- Extracting the performance report
- Evaluating cars based on their characteristics
- Extracting validation curves
- Extracting learning curves
- Estimating the income bracket
- 3. Predictive Modeling
- 4. Clustering with Unsupervised Learning
- Introduction
- Clustering data using the k-means algorithm
- Compressing an image using vector quantization
- Building a Mean Shift clustering model
- Grouping data using agglomerative clustering
- Evaluating the performance of clustering algorithms
- Automatically estimating the number of clusters using DBSCAN algorithm
- Finding patterns in stock market data
- Building a customer segmentation model
- 5. Building Recommendation Engines
- Introduction
- Building function compositions for data processing
- Building machine learning pipelines
- Finding the nearest neighbors
- Constructing a k-nearest neighbors classifier
- Constructing a k-nearest neighbors regressor
- Computing the Euclidean distance score
- Computing the Pearson correlation score
- Finding similar users in the dataset
- Generating movie recommendations
- 6. Analyzing Text Data
- Introduction
- Preprocessing data using tokenization
- Stemming text data
- Converting text to its base form using lemmatization
- Dividing text using chunking
- Building a bag-of-words model
- Building a text classifier
- Identifying the gender
- Analyzing the sentiment of a sentence
- Identifying patterns in text using topic modeling
- 7. Speech Recognition
- 8. Dissecting Time Series and Sequential Data
- Introduction
- Transforming data into the time series format
- Slicing time series data
- Operating on time series data
- Extracting statistics from time series data
- Building Hidden Markov Models for sequential data
- Building Conditional Random Fields for sequential text data
- Analyzing stock market data using Hidden Markov Models
- 9. Image Content Analysis
- Introduction
- Operating on images using OpenCV-Python
- Detecting edges
- Histogram equalization
- Detecting corners
- Detecting SIFT feature points
- Building a Star feature detector
- Creating features using visual codebook and vector quantization
- Training an image classifier using Extremely Random Forests
- Building an object recognizer
- 10. Biometric Face Recognition
- Introduction
- Capturing and processing video from a webcam
- Building a face detector using Haar cascades
- Building eye and nose detectors
- Performing Principal Components Analysis
- Performing Kernel Principal Components Analysis
- Performing blind source separation
- Building a face recognizer using Local Binary Patterns Histogram
- 11. Deep Neural Networks
- Introduction
- Building a perceptron
- Building a single layer neural network
- Building a deep neural network
- Creating a vector quantizer
- Building a recurrent neural network for sequential data analysis
- Visualizing the characters in an optical character recognition database
- Building an optical character recognizer using neural networks
- 12. Visualizing Data
- 1. The Realm of Supervised Learning
- II. Module 2
- 1. Unsupervised Machine Learning
- 2. Deep Belief Networks
- 3. Stacked Denoising Autoencoders
- 4. Convolutional Neural Networks
- 5. Semi-Supervised Learning
- 6. Text Feature Engineering
- 7. Feature Engineering Part II
- 8. Ensemble Methods
- 9. Additional Python Machine Learning Tools
- A. Chapter Code Requirements
- III. Module 3
- 1. First Steps to Scalability
- 2. Scalable Learning in Scikit-learn
- 3. Fast SVM Implementations
- 4. Neural Networks and Deep Learning
- The neural network architecture
- Neural networks and regularization
- Neural networks and hyperparameter optimization
- Neural networks and decision boundaries
- Deep learning at scale with H2O
- Deep learning and unsupervised pretraining
- Deep learning with theanets
- Autoencoders and unsupervised learning
- Summary
- 5. Deep Learning with TensorFlow
- 6. Classification and Regression Trees at Scale
- 7. Unsupervised Learning at Scale
- 8. Distributed Environments – Hadoop and Spark
- 9. Practical Machine Learning with Spark
- A. Introduction to GPUs and Theano
- A. Bibliography
- Index
In this chapter, we will cover the following recipes:
- Building function compositions for data processing
- Building machine learning pipelines
- Finding the nearest neighbors
- Constructing a k-nearest neighbors classifier
- Constructing a k-nearest neighbors regressor
- Computing the Euclidean distance score
- Computing the Pearson correlation score
- Finding similar users in the dataset
- Generating movie recommendations
A recommendation engine is a model that can predict what a user may be interested in. When we apply this to the context of movies, this becomes a movie-recommendation engine. We filter items in our database by predicting how the current user might rate them. This helps us in connecting the users with the right content in our dataset. Why is this relevant? If you have a massive catalog, then the users may or may not find all the relevant content. By recommending the right content, you increase consumption. Companies such as Netflix heavily rely on recommendations to keep the user engaged.
Recommendation engines usually produce a set of recommendations using either collaborative filtering or content-based filtering. The difference between the two approaches is in the way the recommendations are mined. Collaborative filtering builds a model from the past behavior of the current user as well as ratings given by other users. We then use this model to predict what this user might be interested in. Content-based filtering, on the other hand, uses the characteristics of the item itself in order to recommend more items to the user. The similarity between items is the main driving force here. In this chapter, we will focus on collaborative filtering.
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