In this chapter, we will cover:
Logos are graphic images used to promote groups, companies and organizations. They are put on products, advertisements, stationery, websites, and e-mails.
Making a distinct, instantly recognizable logo is crucial for success in marketing or public relations campaigns, in business, or even for individuals who want to make it easier for friends and co-workers to find their work.
Big organizations spend huge amounts of money on simple, striking images and on promoting them. But making a good logo needn't be expensive. With patience and creativity, anyone can make one.
Recipes in this chapter show how to create a unique logo with iWork tools, using shapes and letters. They cover editing shapes and manipulating widely available fonts to give your logo an original look.
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