Symbols
- 80/20 rule, Power laws and community members
A
- A/B comparisons
- A/B testing
- experimentation with, Start Experimenting
- abandonment
- about, Conversion and Abandonment
- and bounce rate, Abandonment and bounce rate
- form analysis, Data Input and Abandonment: Form Analysis
- Accenture, Knowledge Management Strategies
- accounting
- future trends, Accounting and Optimization
- accounts
- sharing, Fraud, Privacy, and Account Sharing
- tracking use, Billing and Account Use
- add-ons
- browsers, Browser Add-ons Are the New Clients
- address translation, Address translation
- administrators
- blogs, Blogs
- communities, Administrators
- forums, Forums
- mailing lists, User Groups, Newsgroups, and Mailing Lists
- real-time chat rooms, Real-Time Communication Tools
- social networks, Social Networks
- ads
- about, Paid search and online advertising
- effectiveness, Ad and Campaign Effectiveness
- online, Search engines changed the reports marketers wanted
- tracking clicks, Tracking referrals and ad clicks
- advocates
- communities, Internal Community Advocates, Subject matter experts
- affiliate IDs, Referrals
- affordance
- web site usability, Usability and Affordance
- agent-based capture
- RUM, Agent-Based Capture
- agents
- server agents, Server agents
- aggregate reports
- aggregation
- content, How Tools Aggregate the Content
- synthetic testing, Aggregation and Visualization
- alerts
- about, Efficient Alerting, Alerting Systems
- Google Alerts, Competitor Activity
- synthetic testing, Setting Up Alerts
- Altimeter Group’s model of community participants, External Community Members
- analytics, Analyzing Data Properly
- (see also web analytics; WIA)
- monetizing, Monetizing Analytics, SaaS Providers
- online versus offline, Blurring Offline and Online Analytics
- Apdex (Application Performance Index)
- alternative to ITIL, ITIL and Apdex: IT Best Practices
- API calls
- tracking, API Access and Usage
- APIs
- access and usage, API Access and Usage, Integration with Legacy Systems
- contributors of, Fans and contributors
- performance, Integration with Legacy Systems
- Twitter, An open API
- applications
- desktop, Application Problems: Looking at the Desktop
- embedded in web pages, Places and Tasks
- incident diagnosis, Incident diagnosis: Why is this problem happening?
- logic, Dynamic tier: Application logic
- meeting consumers needs, Could They Do It?
- synthetic testing, Rich Internet Applications
- assumptions
- design assumptions, Knowing Your Design Assumptions
- asymmetric following, Microblogging Tells the World What We’re Thinking
- AT Internet, Unified Provider
- Aternity, How agents capture user sessions
- attrition, Attrition
- auction bidding model
- paid search, The Topics: What Are They Talking About?
- authentication
- authors
- wikis, Wikis
- availability
- defined, ITIL and Apdex: IT Best Practices
- EUEM, Why Care About Performance and Availability?, Availability
- infrastructure, Availability and Performance
- testing, Problem detection: Availability testing
- averages
- defined, Analyzing integer data
- versus histograms, Don’t Settle for Averages
B
- backend services
- BackType, Joining Blogs
- bandwidth
- EUEM, Low bandwidth
- subscription enrollment, Subscriptions
- users, End user bandwidth
- baselines
- Bass Diffusion Curve, The Bass Diffusion Curve, The Bass Diffusion Curve
- BBSs (Bulletin board systems), Digital Interactions
- Beatport.com, Recruitment
- benchmarking
- synthetic testing, Competitive Benchmarking
- BI (business intelligence)
- data warehousing, Data Warehouse
- billings, Billing and Account Use
- blogs
- conversation, Blogs
- history, Everyone’s a Publisher
- joining, Joining Blogs
- linkbacks, Linkbacks
- moderating, Moderating Blogs
- performance, The end result: Wide ranges of server responsiveness
- running, Running Blogs
- searching conversations, Searching Blogs
- spam, Trolling and Spamming
- Boardtracker, Searching Forums
- Boing Boing, Moderators
- bookmarking, Direct traffic
- bounce rates
- and abandonment, Abandonment and bounce rate
- about, Abandonment and bounce rate
- branching logic
- VOC studies, Branching logic
- branding
- competitors, Is Their Marketing and Branding Working Better?
- broadcast marketing
- communities, Broadcast Marketing Communications
- browser events
- timing user experience with, Timing User Experience with Browser Events
- browser puppetry, Browser puppetry
- browsers
- add-ons, Browser Add-ons Are the New Clients
- EUEM, The browser
- inconsistencies, Direct traffic
- mashups, Browser mashup
- rendering and usability, Browser Rendering Issues
- simulating, Is That a Real Browser or Just a Script?
- types of, Browser type
- usability, How Did They Do It?
- Bulletin board systems (BBSs), Digital Interactions
- bursty users
- communities, Lurking, occasional, and bursty users
- business intelligence (BI)
- data warehousing, Data Warehouse
- business models, What Business Are You In?, Business Model
- collaboration sites, Collaboration Sites
- media sites, Media Sites
- SaaS, Software-as-a-Service Applications
- transactional sites, Transactional Sites
- business strategy
- web monitoring maturity model, Level 5: Web Business Strategy
- business-to-business surveys
- rewards, The risks of rewards
- Buzzfeed, Cross-Platform Searching
C
- call centers
- campaign segments
- defined, Segmentation
- campaigns
- effectiveness, Ad and Campaign Effectiveness
- identifiers, Traffic Spikes from Marketing Efforts
- integration of web analytics, Campaign Integration
- three-step campaign model, The three-step personal invite
- Campfire, Chat
- capacity
- capturing
- client-side capture and RUM, Client-Side Capture: Recording Milestones
- data, Set Up Data Capture, Comparing data capture models
- keystrokes, Keystroke capture is an ethical hot potato
- server-side capture and RUM, Server-Side Capture: Putting the Pieces Together
- sessions with agents, How agents capture user sessions
- sessions with inline devices, How inline devices capture user sessions
- sessions with JavaScript, How JavaScript captures user sessions
- sessions with reverse proxy servers, How reverse proxies capture user sessions
- timing information with agents, How agents capture timing information
- timing information with inline devices, How inline devices capture timing information
- timing information with JavaScript, How JavaScript captures timing information
- timing information with reverse proxy servers, How reverse proxies capture timing information
- using agent-based capture, Agent-Based Capture
- Carbone, Lou
- on motivations, Why Did They Do It?: Voice of the Customer
- CDNs (content delivery networks)
- DNS testing, Testing DNS
- EUEM, Content delivery networks
- synthetic testing, Checking Up on Your Content Delivery Networks
- Center for Social Media
- on copyright and fair use, Copyright and Legal Liability
- chat
- internally focused communities, Chat
- referring URLS from web-based chat clients, Inbound Links from Social Networks
- clicks
- click-throughs, Click-Throughs
- coordinates of, Proper Interactions: Click Heatmaps
- counting, Different Clicks Have Different Meanings
- heatmaps, Proper Interactions: Click Heatmaps, Segmenting clicks
- segmenting, Segmenting clicks
- ClickTale, Augmenting visits with extraction and tagging, Unified Provider
- keystroke collection policy, Keystroke capture is an ethical hot potato
- scrolling study, Scrolling As a Metric of Visibility
- client-side capture
- client-side WIA, Client-side WIA
- clients
- EUEM, Client Issues
- codes
- HTTP status codes, The initial response: HTTP status codes
- collaborative sites
- about, What Business Are You In?
- business model, Collaboration Sites
- KPIs, Tailoring the Monitoring Mix to Collaborative Sites, How Are My Site and Content Being Used Elsewhere?
- user-generated content, User-Generated Content
- commenters
- blogs, Blogs
- social news aggregation, Social News Aggregators
- communications, The Anatomy of a Conversation
- (see also conversation)
- broadcast marketing, Broadcast Marketing Communications
- mobile phone carriers, Carriers
- online marketing, Online Marketing Communications
- real-time communications, Real-Time Communication Tools
- viral marketing, Viral Marketing: Pump Up the Volume, The Bass Diffusion Curve
- communities, What Did They Say?: Online Communities, Microblogging Tells the World What We’re Thinking, Why Care About Communities?, Getting Leads: Referral Communities, Internally Focused Communities, The Internal Community Monitoring Maturity Model
- (see also conversation)
- advocates, Internal Community Advocates, Subject matter experts
- business agility, Business Agility: Iterative Improvements
- chat, Chat
- communication models, Different Community Models
- external community members, External Community Members, Disengaged users
- interacting with, New Ways to Interact, Vocal Markets
- internal community monitoring maturity model, The Internal Community Monitoring Maturity Model
- joining, Joining a Community, Joining Social News Aggregators
- KM, Knowledge Management Strategies
- micromessaging, Micromessaging Tools
- moderating, Moderating a Community, Moderating Social News Aggregators
- monitoring, Monitoring Communities
- public relations, A New Kind of PR, Community Marketing: Improving the Signal
- reports, What’s in a Community Report?
- responding to, Responding to the Community
- risk avoidance, Risk Avoidance: Watching What the Internet Thinks
- running, Running a Community, Running Social News Aggregators
- searching conversations, Searching a Community, Cross-Platform Searching
- social networks, Social Networks
- social news aggregators, Social News Aggregators
- support communities, Support Communities: Help Those Who Help Themselves
- web-based, Online Communities on the Web, Microblogging Tells the World What We’re Thinking
- wikis, Wikis
- community listening platforms
- conversation, Community Listening Platforms, How Tools Manage the Response
- community marketing, Community Marketing: Improving the Signal
- comparisons
- in data analysis, Always Compare
- compatibility
- browsers, Browser compatibility
- Compete.com, Site Popularity and Ranking, Are They Getting More Traffic?, Do They Have a Better Reputation?
- competitors, What Are They Plotting?: Watching Your Competitors, Competitive Monitoring Maturity Model
- activity, Competitor Activity
- competitive monitoring maturity model, Competitive Monitoring Maturity Model
- competitive reports, Preparing a Competitive Report
- gathering competitive website data, Watching Competitors’ Sites
- how visitors are finding, How People Are Finding My Competitors
- KPIs, How Am I Doing Against the Competition?, How Am I Doing Against the Competition?, How Am I Doing Against the Competition?, How Am I Doing Against the Competition?
- marketing and branding, Is Their Marketing and Branding Working Better?
- metrics for comparison, How Am I Doing Against the Competition?, Competitor Activity
- relative site performance, Relative Site Performance
- reputation, Do They Have a Better Reputation?
- sales, Are Their Sites Healthier Than Mine?
- test websites of, Relative Site Performance
- traffic, Are They Getting More Traffic?
- website design, Are Their Sites Easier to Use or Better Designed?
- completeness
- completion rates
- VOC studies, Encouraging Participation, Poor completion rates
- compliance
- component objects
- defined, The Anatomy of a Web Session
- compound testing
- synthetic testing, Beyond a Simple GET: Compound Testing, Browser puppetry
- compressing responses, Compressing and encrypting responses
- configuring synthetic testing, Configuring Synthetic Tests, Setting Up Alerts, Helping to Configure Synthetic Tests
- congestion
- connections
- establishing, Establishing a Connection, Setting up the connection
- securing, Securing the Connection
- consolidating requests, Consolidating requests
- consumers, motivation, Why Did They Do It?
- (see also visitors)
- container objects
- defined, The Anatomy of a Web Session
- content
- delivery by infrastructure, Content Delivery
- dynamic content, Parsing Dynamic Content, Checking data persistence: Database access and backend services
- KPIs, How Are My Site and Content Being Used Elsewhere?, How Are My Site and Content Being Used Elsewhere?, How Are My Site and Content Being Used Elsewhere?, How Are My Site and Content Being Used Elsewhere?
- mashups, Mashups, Stolen Content, and Illegal Syndication
- pages, Page content
- popularity, Content Popularity
- tagging, From Technology to Meaning: Tagging Content
- tools for aggregating, How Tools Aggregate the Content
- content delivery networks (see CDNs)
- content reduction
- content segments
- defined, Segmentation
- contributors
- blogs, Blogs
- communities, Fans and contributors
- control questions
- VOC studies, Control questions
- conversation, The Anatomy of a Conversation, Monitoring Communities, Tracking and Responding, Community Monitoring Maturity Model
- community listening platforms, Community Listening Platforms, How Tools Manage the Response
- community monitoring maturity model, Community Monitoring Maturity Model
- community participants, The Participants: Who’s Talking?, Disengaged users
- joining communities, Joining a Community, Joining Social News Aggregators, Join the Conversation
- moderating communities, Moderating a Community, Moderating Social News Aggregators
- outcomes, Measuring Communities and Outcomes, Converted
- places where conversations happen, The Places: Where Are They Talking?, Monitoring Communities
- reporting data, Reporting the Data, Facebook and other multisite trackers
- responding to communities, Responding to the Community
- running communities, Running a Community, Running Social News Aggregators
- searching communities, Searching a Community, Cross-Platform Searching
- topics discussed by communities, The Topics: What Are They Talking About?, The Topics: What Are They Talking About?
- conversions
- about, Conversion and Abandonment
- Jakob Nielson on, How Did They Do It?: Monitoring Web Usability
- offline activity, Offline Activity
- optimization, Conversion optimization: why aren’t conversions as good as they should be?
- and performance, An Integrated View
- cookies
- about, From Pages to Visits: The Rise of the Cookie
- defined, Retrieving an Object
- disambiguation, Cookie disambiguation
- encryption, Cookie Encryption and Session Reassembly
- history of web analytics, From Pages to Visits: The Rise of the Cookie
- JavaScript, JavaScript
- copyright, Copyright and Legal Liability
- Coradiant, Unified Provider
- correlational data
- RUM, Correlational data
- counting clicks, Different Clicks Have Different Meanings
- Coverage tests
- defined, Test Count: How Much Is Too Much?
- CPM (cost per mil), Click-Throughs
- CRM (Customer Relationship Management)
- customer segments
- defined, Segmentation
D
- data, What Did They Do?: Web Analytics
- (see also segmentation; web analytics; WIA)
- analyzing in VOC studies, Analyzing the Data
- capturing, Set Up Data Capture, Comparing data capture models
- collecting RUM data, Deciding How to Collect RUM Data, The right answer: Hybrid collection
- comparing data capture models, Comparing data capture models
- correlational data, Correlational data
- data collection for WIA, Data collection: Inclusive and exclusive
- data warehousing and RUM, Data Warehousing
- demographics, What VOC Is, Demographics, Don’t ask for demographic data that you can get from other sources
- exportability and portability in RUM, Exportability and Portability
- exportability and synthetic testing, Data Exportability
- gathering competitive website data, Watching Competitors’ Sites
- individual and aggregate reports in RUM, RUM Reporting: Individual and Aggregate Views
- input and abandonment, Data Input and Abandonment: Form Analysis
- integrating offsite and onsite data, Tying Together Offsite and Onsite Data
- integrating VOC data with other analytics, Integrating VOC Data with Other Analytics
- merging, Server logs
- packet loss, Congestion and packet loss
- pages versus objects, Data Collection: Pages or Objects?
- portability, Data Portability
- reporting about conversations, Reporting the Data, Facebook and other multisite trackers
- sharing, Sharing Analytics Data, Repeat and ramp
- silos of, Putting It All Together
- data persistence, Checking data persistence: Database access and backend services
- data warehouses, Data Warehouse, ETL: Getting the data into the warehouse
- databases
- accessing, Checking data persistence: Database access and backend services
- host latency, Storage tier: Data, state persistence
- demographic segments
- defined, Segmentation
- demographics
- comparisons, The goals of the study
- recruiting survey participants, Large number of disqualified responses
- survey questions, Designing the Study’s Navigation
- VOC, What VOC Is, Demographics, Don’t ask for demographic data that you can get from other sources
- design
- mapping out assumptions, Knowing Your Design Assumptions
- desktop clients, Direct traffic
- desktop mashups, Desktop mashup
- desktops
- applications, Application Problems: Looking at the Desktop
- workload, Desktop workload
- dig command line utility, DNS Latency
- direct traffic, Direct traffic
- disambiguation
- cookies, Cookie disambiguation
- disemvoweling, Moderators
- dispute resolution
- disqualifying
- respondents in VOC studies, Disqualifying Certain Visitor Types
- responses in VOC studies, Large number of disqualified responses
- DIV tags, Desktop mashup
- DNS (Domain Name Service)
- latency, DNS Latency
- lookups, Finding the Destination
- testing, Testing DNS
- DOM (Document Object Model)
- downtime
- Drexler, K. Eric
- filtered hyperlinks, Content Popularity
- drilling down versus drilling up, Drill Down and Drill Up
- dynamic baselining, No Concept of Load
- dynamic content
- dynamic naming
- usability, Dynamic Naming and Page Context
E
- e-commerce sites
- effectiveness, Site Effectiveness
- editors
- effectiveness
- defined, Tasks occur when users have a mission
- measuring changes, Measure the effectiveness of a change
- Eisenberg, Brian
- on free versus paid analytics tools, Free Versus Paid
- ELF (Extended Log Format), A Quick History of Analytics
- Elgg.org, Social Networks
- online communities, Email for Everyone, Everywhere
- encrypting
- cookies, Cookie Encryption and Session Reassembly
- responses, Compressing and encrypting responses
- End User Experience Management (see EUEM)
- enrollment
- in communities, Enrolled
- visitor relationships, Enrollment
- entry pages
- versus landing pages, Finding the Site: The Long Funnel
- Episodes
- and JavaScript, JavaScript and Episodes
- errors
- hard errors and soft errors, Availability
- recording, Error recording
- RUM, Error conditions
- in site logs, Trouble Ticketing and Escalation
- escalation, Trouble Ticketing and Escalation
- Ethereal, Network Problems: Sniffing the Wire
- ETL (Extract, Transform, and Load), ETL: Getting the data into the warehouse
- EUEM (End User Experience Management), Could They Do It?: End User Experience Management, Conclusions
- about, What’s User Experience? What’s Not?, Performance problems
- clients, Client Issues
- developer tools, Measuring by Hand: Developer Tools, Internet Problems: Testing from Elsewhere
- DNS latency, DNS Latency
- load balancers, Fiddling with Things: The Load Balancer, Compressing and encrypting responses
- network latency, Slow Networks, Turns: Back and forth is the real problem
- places and tasks, Places and Tasks in User Experience
- problems, A Table of EUEM Problems
- server push, Nonstandard Web Traffic
- servers, Server Issues, The end result: Wide ranges of server responsiveness
- web sessions, The Anatomy of a Web Session, Getting a Series of Pages
- Eurotrip, Client Variety: How Should I Mimic My Users?
- evaluation
- VOC studies, Evaluation
- events
- browser events, Timing User Experience with Browser Events
- executive sponsors
- online communities, Executive sponsor
- expectations
- for respondents in VOC studies, Setting Expectations
- experimentation
- sharing web analytics data, Start Experimenting
- exportability
- data and synthetic testing, Data Exportability
- RUM, Exportability and Portability
- Extract, Transform, and Load (ETL), ETL: Getting the data into the warehouse
- extraction
- augmenting visits, Augmenting visits with extraction and tagging
F
- Facebook, The Topics: What Are They Talking About?, Real-Time Communication Tools, Tracking and Responding, Searching Social Networks, Facebook and other multisite trackers, Social Networks
- Facebook Connect, Facebook and other multisite trackers
- fans
- communities, Fans and contributors
- feedback
- feedback buttons in VOC studies, Self-selection and feedback buttons
- VOC studies, General feedback and exploration, Provide room for subjective feedback when no answer applies
- Feedburner, RSS feeds and podcasts, Unified Provider
- file retrieval
- file sharing groups
- filtered hyperlinks, Content Popularity
- filters
- setting up, Set Up Filters, Set Up Filters
- WIA, Filtering and content reduction
- findability
- effectiveness, Findability and Search Effectiveness
- Firebug, Application Problems: Looking at the Desktop
- Firefox, Are tags working correctly?
- first cause analysis
- flash traffic
- infrastructure capacity, Capacity and Flash Traffic: When Digg and Twitter Come to Visit
- Flickr, Collaboration Sites
- focus groups
- follow-ups
- permission for in VOC studies, Permission to Follow Up
- followers
- Twitter, Asymmetric following, Follower count
- form analysis
- usability, Data Input and Abandonment: Form Analysis
- forms
- WIA tools, Abandonment and bounce rate
- forums
- conversation, Forums
- joining, Joining Forums
- moderating, Moderating Forums
- running, Running Forums
- searching conversations, Searching Forums
- fraud, Fraud, Privacy, and Account Sharing
- free tools
- versus paid tools, Free Versus Paid
- frequency
- of visits, Don’t ask for frequency of visits
- Freshbooks, Billing and Account Use
- Fry, Stephen
- on life with Twitter, Asymmetric following
- functional tests
- defined, Test Count: How Much Is Too Much?
- funnels
- communities, Why Care About Communities?, The Mouth of the Long Funnel, Measuring Communities and Outcomes
- conversion optimization, Conversion optimization: why aren’t conversions as good as they should be?
- forms as, Data Input and Abandonment: Form Analysis
- goal funnels, From Visits to Outcomes: Tracking Goals, An Integrated View, Goals
- social referrals, The Move to a Long Funnel
- stage in web analytics, Finding the Site: The Long Funnel, The long funnel
- tracking business outcomes, The Mechanics of Tracking the Long Funnel
- typical e-commerce conversion funnel, Conversion and Abandonment
G
- Genesis, Unified Provider
- geographic distribution
- synthetic testing, Geographic Distribution: From Where Should You Test?
- GET command, Retrieving an Object, Asking for a Single Object: HTTP GETs
- Get Satisfaction, What Makes a Good Support Community?
- GetStats, A Quick History of Analytics
- Gibson, J.J.
- on affordance, Usability and Affordance
- Global Server Load Balancing (GSLB)
- Gmail, Joining Groups and Mailing Lists
- goals
- segmentation, Segmenting clicks
- tracking visits and outcomes, From Visits to Outcomes: Tracking Goals, Goals
- VOC studies, The goals of the study
- web analytics implementation, Are goals properly configured to measure conversions?
- websites, Conversion and Abandonment, Define Your Site’s Goals
- Gomez, Unified Provider
- Google, Search engines changed the reports marketers wanted
- Google Alerts, Competitor Activity
- Google Analytics, Tag Your Pages to Give Them Meaning, Campaign Integration, Are They Getting More Traffic?, Unified Provider
- Google Apps, Places are where users hang out
- Google Insights, Trends, The Topics: What Are They Talking About?
- Google PageRank, Site Reputation, PageRank
- Google Trends, Is Their Marketing and Branding Working Better?
- graphs
- community conversations, Graphs over time to understand how much
- Greasemonkey, Browser Add-ons Are the New Clients, Browser mashup, Comparing apples to apples
- group administrators
- social networks, Social Networks
- group creators
- social news aggregation, Social News Aggregators
- group/hashtag creators
- micromessaging, An open API
- groups
- joining, Joining Groups and Mailing Lists
- moderating, Moderating Groups and Mailing Lists
- running, Running Groups and Mailing Lists
- searching conversations, Searching Groups and Mailing Lists
- GSLB (Global Server Load Balancing)
H
- hard errors
- defined, Availability
- hashtags, Asymmetric following, Extensible syntax, An open API
- hashtags.org, Moderating Micromessaging Tools
- HEAD command, Retrieving an Object
- heatmaps, Analyzing Mouse Interactions
- helpdesks
- histograms
- versus averages, Don’t Settle for Averages
- history
- online communities, Where Communities Come from, Making It Easy for Everyone
- web analytics, A Quick History of Analytics, What can you do to get started?
- hits
- defined, From Hits to Pages: Tracking Reach
- tagging content, From Technology to Meaning: Tagging Content
- Homepage portal
- referring URLs, Inbound Links from Social Networks
- host latency
- databases, Storage tier: Data, state persistence
- host time, Preparing the response
- hosted tools
- versus in-house tools, Hosted Versus In-House
- Hotmail, Viral Marketing: Pump Up the Volume, The Bass Diffusion Curve
- HTTP
- commands, Retrieving an Object
- counting requests, From Hits to Pages: Tracking Reach
- ELF, A Quick History of Analytics
- referring URLs, Referring Websites
- status codes, The initial response: HTTP status codes
I
- ICMP ECHO
- testing network connectivity, Testing Network Connectivity: Ping
- identifying segments, Identify Segments You Want to Analyze
- iGoogle, Site mashup
- IM (instant messaging)
- history of, Instant Gratification
- online communities, Microblogging Tells the World What We’re Thinking, Microblogging Tells the World What We’re Thinking
- images
- static image requests, Static image request
- in-house tools
- versus hosted tools, Hosted Versus In-House
- inbound links
- social networks, Inbound Links from Social Networks
- incident diagnosis, Incident diagnosis: Why is this problem happening?
- incipient links
- wikis, Incipient links
- influencer scores, Influencer scores to see who’s got clout
- infrastructure
- inline RUM, Inline (Sniffers and Passive Analysis), Inline device pros and cons
- inline WIA, Inline WIA
- instant messaging (see IM)
- instrumentation
- interactions, Instrumenting and Collecting Interactions
- pages, Are pages instrumented properly?
- integer data
- analyzing in VOC studies, Analyzing integer data
- intellectual property violations, Risk Avoidance: Watching What the Internet Thinks
- intentions
- interactions
- between visitors and websites, Web Design Is a Hypothesis
- building relationships, Level 4: Building Relationships
- capturing user interactions, Inline WIA
- with communities, New Ways to Interact, Vocal Markets
- history of online communications, Digital Interactions
- instrumenting and collecting, Instrumenting and Collecting Interactions
- mouse interactions, Analyzing Mouse Interactions
- intercepting respondents
- VOC studies, Interception
- interception response rates
- VOC studies, Poor interception response rates
- internal tests
- synthetic testing, Monitoring Inside the Network
- Internet
- web monitoring maturity model, Level 3: Engaging the Internet
- the Internet Server API (ISAPI), Server agents
- intervals
- test intervals, Test Interval: How Frequently Should You Test?
- invite intervals
- VOC surveys, Deciding Who to Ask
- IP (Internet Protocol)
- about, Establishing a Connection
- address problems, Man in the middle: Traffic capture
- address translation, Address translation
- IRC (Internet Relay Chat)
- conversation, Real-Time Communication Tools
- joining, Joining Real-Time Chat Systems
- moderating, Moderating Real-Time Chat Systems
- running, Running Real-Time Chat Systems
- searching conversations, Searching Real-Time Chat Systems
- ISAPI (the Internet Server API), Server agents
- ITIL (IT Information Library)
J
- JavaScript
- about, Interpreting the page
- data capture, JavaScript
- DOM, Timing User Experience with Browser Events
- filters, Set Up Filters
- history of web analytics, JavaScript collection let marketing bypass IT
- redirection, Direct traffic
- RUM, JavaScript, The right answer: Hybrid collection
- tagging, From Technology to Meaning: Tagging Content, Tag Your Pages to Give Them Meaning
- tracking API calls, API Access and Usage
- versus logs, Server logs
- versus static images for counting visitors, Static image request
- WIA, Deciding What to Capture
- joining communities, Joining a Community, Joining Social News Aggregators, Join the Conversation
K
- Kausik, Avinash
- on planning VOC studies, Planning the Study
- Kawasaki, Guy
- on competitors, What Are They Plotting?: Watching Your Competitors
- key performance indicators (see KPIs)
- Keynote, Unified Provider
- keys
- shared keys, Using Shared Keys
- keystrokes
- capturing, Keystroke capture is an ethical hot potato
- keywords
- KISSMetrics ProductPlanner, Goals
- KITE (Keynote Internet Testing Environment), Internet Problems: Testing from Elsewhere
- Klausner, Harriett
- book reviewer extraordinaire, Power laws and community members
- KM (knowledge management)
- communities, Knowledge Management Strategies
- KPIs (key performance indicators), KPIs for the Four Types of Site, How Are My Site and Content Being Used Elsewhere?
- about, What Business Are You In?
- business plans, Sharing Analytics Data
- collaborative sites, Tailoring the Monitoring Mix to Collaborative Sites, How Are My Site and Content Being Used Elsewhere?
- media sites, Tailoring the Monitoring Mix to Media Sites, How Are My Site and Content Being Used Elsewhere?
- SaaS, Tailoring the Monitoring Mix to SaaS Sites, How Are My Site and Content Being Used Elsewhere?
- transactional sites, Tailoring the Monitoring Mix to Transactional Sites, How Are My Site and Content Being Used Elsewhere?
L
- landing pages
- versus entry pages, Finding the Site: The Long Funnel
- latency
- DNS latency, DNS Latency
- factors affecting, Performance problems
- legacy systems
- SaaS integration, Integration with Legacy Systems
- Levitt, Jonathan
- on measuring visit mechanics, Collection of Visit Mechanics Unavailable Elsewhere
- liability
- lifestream
- defined, Social Networks, Monitoring Communities
- lightbox
- VOC studies, Getting Great Response Rates
- Likert scale
- VOC, Subjective Scoring
- linkbacks, Linkbacks
- LinkedIn, Getting Leads: Referral Communities, Searching Social Networks
- links
- inbound links, Inbound Links from Social Networks
- load
- synthetic testing, No Concept of Load
- load balancers
- EUEM, Fiddling with Things: The Load Balancer, Compressing and encrypting responses
- network topologies and RUM, Network Topologies and the Opacity of the Load Balancer
- synthetic testing, Using the Load Balancer to Test
- logic
- applications, Dynamic tier: Application logic
- logs
- privacy, Server logs
- role in history of web analytics, A Quick History of Analytics
- server logs, Server logs
- long polling, Nonstandard Web Traffic
- loyalty
- visitor relationships, Loyalty
- VOC, Don’t ask about loyalty
- LTOF (long tail of freaks)
- communities, Long tail of freaks
- lurkers
- communities, Lurking, occasional, and bursty users
M
- mailing lists
- conversation, User Groups, Newsgroups, and Mailing Lists
- joining, Joining Groups and Mailing Lists
- moderating, Moderating Groups and Mailing Lists
- running, Running Groups and Mailing Lists
- searching conversations, Searching Groups and Mailing Lists
- mailouts
- survey invitations, An overview of VOC methods
- marketing
- competitors, Is Their Marketing and Branding Working Better?
- traffic spikes resulting from, Traffic Spikes from Marketing Efforts
- Markmail, Searching Groups and Mailing Lists
- mashups, The Single Pane of Glass: Mashups, Comparing apples to apples
- JavaScript, JavaScript
- usage of your site for, How Are My Site and Content Being Used Elsewhere?
- Masinter, Larry
- 418 I’m a Teapot, The initial response: HTTP status codes
- matrix reports, Aggregation and Visualization
- maturity
- community monitoring maturity model, Community Monitoring Maturity Model
- competitive monitoring maturity model, Competitive Monitoring Maturity Model
- internal community monitoring maturity model, The Internal Community Monitoring Maturity Model
- real user monitoring maturity model, Real User Monitoring Maturity Model
- synthetic monitoring maturity model, Synthetic Monitoring Maturity Model
- Voice of the Customer maturity model, Voice of the Customer Maturity Model
- web interaction analytics maturity model, Web Interaction Analytics Maturity Model
- web monitoring maturity across various forms of monitoring, A Complete Maturity Model
- web monitoring maturity model, A Complete Web Monitoring Maturity Model, The Watching Websites Maturity Model
- McClure, Dave
- Startup Metrics for Pirates, Define Your Site’s Goals
- McKinsey, Knowledge Management Strategies
- mean
- defined, Analyzing integer data
- media sites
- about, What Business Are You In?
- business model, Media Sites
- KPIs, Tailoring the Monitoring Mix to Media Sites, How Are My Site and Content Being Used Elsewhere?
- revenue streams, Click-Throughs
- segmentation and representation, The importance of segmentation and representation
- median
- defined, Analyzing integer data
- mega-records, Merging visitor data: The mega-record
- megablogs
- conversation, A note on megablogs
- members
- forums, Forums
- social networks, Social Networks
- mental maps
- web sites, What can you do to get started?
- messages
- complexity and openness, Different Community Models
- metadata
- external metadata and RUM, External metadata
- fuzzy association, From Visits to Visitors
- objects, Object metadata: Describing what’s being sent
- URI parameters, Tag Your Pages to Give Them Meaning
- methods
- HTTP, Retrieving an Object
- metrics, What Could We Watch?, Testing Services
- comparison with competition, How Am I Doing Against the Competition?, Competitor Activity
- effectiveness, What’s Working Best (and Worst)?, Community Rankings and Rewards
- infrastructure, How Healthy Is My Infrastructure?, Seasonal Usage Patterns
- mashup usage of your site, How Are My Site and Content Being Used Elsewhere?
- risks, Where Are My Risks?, Fraud, Privacy, and Account Sharing
- tools, The Tools at Our Disposal
- traffic, Where Is My Traffic Coming From?, Visitor Motivation
- visitor benefits, How Much Did Visitors Benefit My Business?, Billing and Account Use
- visitor relationships, How Good Is My Relationship with My Visitors?
- what people are saying about you, What Are People Saying About Me?, Social Network Activity
- microblogging
- conversation, Micromessaging
- online communities, Microblogging Tells the World What We’re Thinking, Microblogging Tells the World What We’re Thinking
- referring URLs from microblogging websites, Inbound Links from Social Networks
- micromessaging
- conversation, Micromessaging
- internally focused communities, Micromessaging Tools
- joining, Joining Micromessaging Tools
- moderating, Moderating Micromessaging Tools
- running, Running Micromessaging Tools
- searching conversations, Searching Micromessaging Tools
- Microsoft Popfly, Building a feed with Yahoo! Pipes
- milestones
- client-side capture and RUM, Client-Side Capture: Recording Milestones
- for obtaining pages, A timeline of page milestones
- MindAlign, Chat
- mirror/SPAN ports, Inline (Sniffers and Passive Analysis)
- mobile phone carriers
- unbundling of services, Carriers
- mobility
- future trends, Mobility
- mode
- defined, Analyzing integer data
- moderators
- communities, Moderators, Moderating a Community, Moderating Social News Aggregators
- forums, Forums
- mailing lists, User Groups, Newsgroups, and Mailing Lists
- monetizing
- analytics, Monetizing Analytics, SaaS Providers
- motivations
- consumers, Why Did They Do It?
- visitors, They Aren’t Doing What You Think They Are
- mouse interactions
- website usability, Analyzing Mouse Interactions
N
- naming
- dynamic naming and usability, Dynamic Naming and Page Context
- navigation
- VOC studies, Designing the Study’s Navigation
- navigational search, Direct traffic
- network latency
- network taps, Inline (Sniffers and Passive Analysis)
- networking
- operating system performance, Server OS: Handling networking functions
- networks, Social Networks
- (see also social networks)
- synthetic testing, Using the Load Balancer to Test, Monitoring from Outside the Network, Why Use a Service?
- TCP/IP conversations, Network Problems: Sniffing the Wire
- topologies and load balancers in RUM, Network Topologies and the Opacity of the Load Balancer
- newsgroups
- conversation, User Groups, Newsgroups, and Mailing Lists
- Nielsen, Jakob
- on conversion rates, How Did They Do It?: Monitoring Web Usability
- Ning, Social Networks
- Nosco, Social News Aggregators
- numerical breakdowns
- displaying in VOC studies, Displaying numerical breakdowns
O
- objects
- assembling, Assembling the objects
- defined, The Anatomy of a Web Session
- detail, Object detail
- retrieving, Retrieving an Object, Asking for a Single Object: HTTP GETs
- offline activity, Offline Activity
- online advertising, Paid search and online advertising
- online marketing
- communities, Online Marketing Communications
- online surveys
- open-ended data
- analyzing in VOC studies, Open-ended data
- operating systems
- performance, Server OS: Handling networking functions
- operators
- blogs, Blogs
- micromessaging, An open API
- real-time chat rooms, Real-Time Communication Tools
- social news aggregation, Social News Aggregators
- wikis, Wikis
- optimization
- conversions, Conversion optimization: why aren’t conversions as good as they should be?
- future trends, Accounting and Optimization
- ordinal data
- analyzing in VOC studies, Ordinal data
- organic search, Organic search
- outages
- performance and availability, Know the impact of an outage
- outcomes
- conversation, Measuring Communities and Outcomes, Converted
- impact of performance on, Impact of Performance on Outcomes
- visitor departures from websites, Desirable Outcomes
P
- packet loss
- page neutering
- page tagging
- PageRank
- about, Site Reputation
- competitors, PageRank
- pages
- content, Page content
- context and usability, Dynamic Naming and Page Context
- defined, The Anatomy of a Web Session
- detail, Page detail
- entry versus landing pages, Finding the Site: The Long Funnel
- instrumentation, Are pages instrumented properly?
- layout and stylesheets, Stylesheets and page layout
- obtaining, Getting a Page, Getting a Series of Pages
- page changes and usability, What if the Page Changes?
- prefetching, Prefetching
- processing, Processing the page
- RUM, What We Record About a Page, External metadata
- scrolling behavior, Paying attention
- tagging, JavaScript, Tag Your Pages to Give Them Meaning, Tag Your Pages to Give Them Meaning
- testing, Getting the Whole Picture: Page Testing
- versus places and tasks, From Pages to Places and Tasks
- PageTest, Internet Problems: Testing from Elsewhere
- paid research panel service, Recruitment, An overview of VOC methods
- paid tools
- versus free tools, Free Versus Paid
- parallelism
- obtaining pages, Doing lots of things at once: Parallelism
- Pareto distribution, Power laws and community members
- parsing
- participants
- micromessaging, An open API
- real-time chat rooms, Real-Time Communication Tools
- passive analysis
- pay-per-acquisition advertising, Paid search and online advertising
- pay-per-click advertising, Paid search and online advertising
- pay-per-impression advertising, Paid search and online advertising
- peer-to-peer clients
- EUEM, Peer-to-peer clients
- percentiles
- versus averages, Don’t Settle for Averages
- performance
- APIs, Integration with Legacy Systems
- application servers, Dynamic tier: Application logic
- CDNs, Content delivery networks
- conversion rates, An Integrated View
- database access, Checking data persistence: Database access and backend services
- database latency, Storage tier: Data, state persistence
- defined, ITIL and Apdex: IT Best Practices
- EUEM, Why Care About Performance and Availability?, Estimate future capacity requirements, Performance problems
- impact of WIA, The Impact of WIA Capture on Performance
- impact on outcomes, Impact of Performance on Outcomes
- infrastructure, Availability and Performance
- measuring with VOC, Don’t use VOC to determine web performance
- metrics using RUM, Performance metrics
- network latency, Slow Networks
- operating systems, Server OS: Handling networking functions
- page loading and logs, Server logs
- prefetching, Prefetching
- preparing and sending responses, Preparing the response
- testing, Baselining and planning: Performance testing
- web analytics implementation, Is performance still acceptable?
- workload, The relationship between workload and performance
- performance management
- defined, ITIL and Apdex: IT Best Practices
- permissions
- EUEM, Permissions and authentication
- for follow-ups in VOC studies, Permission to Follow Up
- perpetual GET, Nonstandard Web Traffic
- persistent search, What Are People Saying About Me?
- phpBB, Real-Time Communication Tools
- ping
- example test, Slow Networks
- testing network connectivity, Testing Network Connectivity: Ping
- planning VOC studies, Kicking Off a VOC Program, An overview of VOC methods, Planning the Study
- platform operator
- social networks, Social Networks
- platforms (see tools)
- Plaxo, Site mashup
- playbacks
- Pligg, Running Social News Aggregators
- plug-in components
- PMOG, They Aren’t Doing What You Think They Are
- podcasts
- EUEM, RSS feeds and podcasts
- Popfly, Building a feed with Yahoo! Pipes
- popularity
- content, Content Popularity
- in web analytics, Dealing with Popularity and Distance
- web sites, Site Popularity and Ranking
- portability
- ports
- mirror/SPAN ports, Inline (Sniffers and Passive Analysis)
- selecting, Deciding which port to use
- POST command, Retrieving an Object
- postal codes
- Canadian versus American, Conversion optimization: why aren’t conversions as good as they should be?
- power laws
- community members, Power laws and community members
- PR (Public Relations)
- communities, A New Kind of PR, Community Marketing: Improving the Signal
- future trends, Agencies Versus Individuals
- redefining, Consumer Technology
- prefetching
- and overall performance, Prefetching
- pages, Prefetching
- privacy, Fraud, Privacy, and Account Sharing
- RUM, Privacy
- tracking people, A Note on Privacy: Tracking People
- private panels
- VOC studies, Private Panels
- productivity, users, User Productivity
- (see also performance)
- ProFlowers, Seasonal Usage Patterns
- promotion types
- defined, Segmentation
- prospective searches, What Are People Saying About Me?, Searching a Community
- protocols
- layers, Establishing a Connection
- providers (see services)
- Public Relations (see PR)
- publishers
- blogs, Blogs
- publishing
- online communities, Everyone’s a Publisher
Q
- questions
- appropriateness for audience, Large number of disqualified responses
- VOC studies, The Kinds of Questions to Ask
R
- Radian6, Influencer scores to see who’s got clout, Unified Provider
- randomizing questions
- VOC studies, Randomizing questions
- rankings
- competitors, PageRank
- web sites, Site Popularity and Ranking
- Rayport, Jeffrey
- on viral marketing, Viral Marketing: Pump Up the Volume
- reach
- defined, Why Be Everywhere?
- visitor relationships, Reach
- read-to-post ratio
- user-generated content, User-Generated Content
- real user monitoring (see RUM)
- real-time chat
- joining, Joining Real-Time Chat Systems
- moderating, Moderating Real-Time Chat Systems
- running, Running Real-Time Chat Systems
- searching conversations, Searching Real-Time Chat Systems
- real-time tools
- versus trending, Real-Time Versus Trending
- recall
- VOC studies, Recall
- recording errors, Error recording
- recruited research panel services, Four Ways to Understand Users
- recruitment
- VOC studies, Recruitment, High recruitment bounce rates
- reddit, Inbound Links from Social Networks, Places are where users hang out, The long funnel, Moderating Social News Aggregators
- redirection
- JavaScript, Direct traffic
- redundant questions
- VOC studies, You May Have to Ask Redundant Questions
- referral segments
- defined, Segmentation
- referrals
- about, Referrals
- tracking, Tracking referrals and ad clicks
- referring links
- online reputation, Do They Have a Better Reputation?
- referring websites
- traffic, Referring Websites
- relationships
- web monitoring maturity model, Level 4: Building Relationships
- rendering
- browsers, Browser Rendering Issues
- replaying
- visitor behavior, Post-launch usability testing: Are my designs working?
- website visits, Individual Visits: Replay, Retroactive Segmentation: Answering “What If?”
- reporting
- competitive research, Preparing a Competitive Report
- data about conversations, Reporting the Data, Facebook and other multisite trackers
- RUM (real user monitoring), RUM Reporting: Individual and Aggregate Views
- representation
- analyzing data in VOC studies, The importance of segmentation and representation
- reputation
- requests
- consolidating, Consolidating requests
- static image requests, Static image request
- respondents
- recruiting for VOC studies, Choosing Respondents, An overview of VOC methods
- response headers, Object metadata: Describing what’s being sent
- response rates
- responses
- compressing and encrypting, Compressing and encrypting responses
- examining, Beyond Status Codes: Examining the Response
- by server when retrieving objects, Preparing the response
- tools for managing, How Tools Manage the Response
- retrieving
- files, Web service: Presentation layer, file retrieval
- single objects, Asking for a Single Object: HTTP GETs
- retroactive segmentation, Retroactive Segmentation: Answering “What If?”
- retrospective searches, Searching a Community
- revenue streams
- media sites, Click-Throughs
- reverse proxy servers
- RUM, Reverse Proxies
- rewards
- using in VOC studies, The risks of rewards
- RIA integration
- RUM, RIA Integration
- rich Internet applications (see applications)
- risk avoidance
- communities, Risk Avoidance: Watching What the Internet Thinks
- risks
- robots.txt file, How Listening Tools Find the Conversations
- RSS feeds
- EUEM, RSS feeds and podcasts
- management tools, API Access and Usage
- monitoring desired outcomes, Desirable Outcomes
- reach, Reach
- RUM (real user monitoring), Could They Do It?: Real User Monitoring, Real User Monitoring Maturity Model
- about, Could They Do It?
- capturing end user experience, Capturing End User Experience, External metadata
- collecting RUM data, Deciding How to Collect RUM Data, The right answer: Hybrid collection
- compared to synthetic testing, RUM and Synthetic Testing Side by Side
- cookie encryption and session reassembly, Cookie Encryption and Session Reassembly
- data warehousing, Data Warehousing
- exportability and portability, Exportability and Portability
- intertwining of developer and monitoring roles, JavaScript and Episodes
- network topologies and load balancers, Network Topologies and the Opacity of the Load Balancer
- privacy, Privacy
- real user monitoring maturity model, Real User Monitoring Maturity Model
- reporting, RUM Reporting: Individual and Aggregate Views
- RIA integration, RIA Integration
- storage issues, Storage Issues
- uses for, How We Use RUM, As Content for QA in New Tests
S
- SaaS (Software-as-a-Service Applications)
- about, What Business Are You In?
- business model, Software-as-a-Service Applications
- KPIs, Tailoring the Monitoring Mix to SaaS Sites, How Are My Site and Content Being Used Elsewhere?
- legacy system integration, Integration with Legacy Systems
- providers, SaaS Providers
- SLA targets, Proving That You Met SLA Targets
- user productivity, User Productivity
- sales
- competitors, Are Their Sites Healthier Than Mine?
- sampling
- VOC studies, Deciding Who to Ask
- WIA, Sampling and completeness
- Sawhney, Mohan
- on consumer insights, Insight and Clues
- scaling
- web performance management, The relationship between workload and performance
- scrolling behavior
- website usability, Seeing the Content: Scrolling Behavior, Your mileage will vary
- search
- analysis tools, Search Systems
- community conversations, Searching a Community, Cross-Platform Searching
- effectiveness, Findability and Search Effectiveness
- organic search, Organic search
- search engines
- future trends, Search Engines
- history of web analytics, Search engines changed the reports marketers wanted
- search terms
- trends, Trends
- SearchIRC, Searching Real-Time Chat Systems
- Secure Sockets Layer (see SSL)
- security
- connections, Securing the Connection
- segmentation
- about, Segmentation
- analyzing data in VOC studies, The importance of segmentation and representation
- clicks, Segmenting clicks
- in data analysis, Segment Everything
- demographics, Demographics
- first cause analysis, “First-Cause” Analysis
- identifying segments for analysis, Identify Segments You Want to Analyze
- page content, Page content
- referring websites, From Visits to Outcomes: Tracking Goals
- reports, Aggregation and Visualization
- with retroactive segmentation, Retroactive Segmentation: Answering “What If?”
- tracking visitors, Segmentation
- VOC studies, Segmentation
- self-identification
- visitors, Visitor Self-Identification
- self-selection
- VOC studies, Self-selection and feedback buttons
- sending
- responses from servers, Sending the response
- sentiment analysis
- community conversations, Sentiment analysis to understand tone and mood
- SEO (search engine optimization), Organic search
- SEO ranking
- competitors, SEO Ranking
- server agents, Server agents
- server logs, Server logs
- server push
- EUEM, Nonstandard Web Traffic
- server-side capture
- servers
- EUEM, Server Issues, The end result: Wide ranges of server responsiveness
- logs and RUM, Server Logging
- reverse proxy servers and RUM, Reverse Proxies
- Service Level Agreement (see SLA)
- Service-Oriented Architecture (SOA), Third-party components: Web services, transaction processing
- services
- backend services, Checking data persistence: Database access and backend services
- DNS services, DNS Latency
- paid research panel service, Recruitment
- pay-as-you go and history of web analytics, Service models meant pay-as-you-go economics
- recruited research panel services, Four Ways to Understand Users
- SaaS, SaaS Providers
- synthetic testing services, Why Use a Service?
- testing services, Configuring Synthetic Tests
- versus software, Service versus software
- web monitoring data, Getting It All in the Same Place, Alerting Systems
- sessions
- capturing with agents, How agents capture user sessions
- capturing with inline devices, How inline devices capture user sessions
- capturing with JavaScript, How JavaScript captures user sessions
- capturing with reverse proxy servers, How reverse proxies capture user sessions
- capturing with server logs, How server logging captures user sessions
- defined, The Anatomy of a Web Session
- reassembly and RUM, Cookie Encryption and Session Reassembly
- web sessions, The Anatomy of a Web Session, Getting a Series of Pages
- Sevcik, Peter
- severs
- server push, Nonstandard Web Traffic
- shared keys, Using Shared Keys
- sharing web analytics data, Sharing Analytics Data, Repeat and ramp
- simulating browsers, Is That a Real Browser or Just a Script?
- site effectiveness, Site Effectiveness
- site performance
- relative to competitors, Relative Site Performance
- SiteVolume, Cross-Platform Searching
- SLA (Service Level Agreement)
- compliance, Service Level Agreement Compliance
- verifying targets with RUM, Proving That You Met SLA Targets
- Sniffer, Mashups, Stolen Content, and Illegal Syndication
- sniffers
- SOA (Service-Oriented Architecture), Third-party components: Web services, transaction processing
- social network administrators, Social Networks
- social networks
- conversation, Social Networks
- future trends, Social Networks
- internally focused communities, Social Networks
- joining, Joining Social Networks
- moderating, Moderating Social Networks
- running, Running Social Networks
- searching conversations, Searching Social Networks
- tracking with URLs, Custom URLs
- traffic from inbound links, Inbound Links from Social Networks
- what people are saying about you, Social Network Activity
- social news aggregators
- conversation, Social News Aggregators
- internally focused communities, Social News Aggregators
- joining, Joining Social News Aggregators
- moderating, Moderating Social News Aggregators
- running, Running Social News Aggregators
- searching conversations, Searching Social News Aggregators
- Socialtext, Social Networks
- soft errors
- defined, Availability
- software
- versus service, Service versus software
- Software-as-a-Service Applications (see SaaS)
- spamming
- about, Trolling and Spamming
- IRC, Real-Time Communication Tools
- social networks, Social Networks
- Twitter, The constraints of brevity
- spikes
- traffic spikes, Traffic Spikes from Marketing Efforts
- Spyfu, The Topics: What Are They Talking About?, Is Their Marketing and Branding Working Better?
- SSL (Secure Sockets Layer)
- about, Securing the Connection
- JavaScript, JavaScript
- keys, Man in the middle: Traffic capture
- transaction processing, A Quick History of Analytics
- visibility of, Server agents
- stalking
- standard deviation
- defined, Analyzing integer data
- standards
- future trends, Standardization
- ITIL, ITIL and Apdex: IT Best Practices
- start rates
- VOC studies, Encouraging Participation, Poor start rates
- state persistence, Storage tier: Data, state persistence
- static image requests, Static image request
- status
- HTTP status codes, The initial response: HTTP status codes
- StatZen, Running Blogs
- storage issues
- RUM, Storage Issues
- storage tier, Storage tier: Data, state persistence
- StumbleUpon, Tracking and Responding
- stylesheets
- advantages and disadvantages, Stylesheets and page layout
- EUEM, Stylesheets and page layout
- subject matter experts, Subject matter experts
- subjective feedback
- subjective scoring
- VOC, Subjective Scoring
- submitters
- social news aggregation, Social News Aggregators
- subscribers
- mailing lists, User Groups, Newsgroups, and Mailing Lists
- subscriptions
- about, Subscriptions
- rates, Don’t ask about subscription rates
- support communities, Support Communities: Help Those Who Help Themselves
- support sites, Business Model
- surfographic segments
- defined, Segmentation
- surfographics
- VOC, Surfographics
- surveys (see VOC)
- syndication
- synthetic testing, Could They Do It?: Synthetic Monitoring, Synthetic Monitoring Maturity Model
- aggregation and visualization, Aggregation and Visualization
- benchmarking, Competitive Benchmarking
- CDNs, Checking Up on Your Content Delivery Networks
- compared to RUM, RUM and Synthetic Testing Side by Side
- compound testing, Beyond a Simple GET: Compound Testing, Browser puppetry
- configuring, Configuring Synthetic Tests, Setting Up Alerts, Helping to Configure Synthetic Tests
- external network, Monitoring from Outside the Network, Why Use a Service?
- internal tests, Monitoring Inside the Network
- load, No Concept of Load
- rich Internet applications, Rich Internet Applications
- site updates, Site Updates Kill Your Tests
- synthetic monitoring maturity model, Synthetic Monitoring Maturity Model
- testing different tiers, Different Tests for Different Tiers, Checking data persistence: Database access and backend services
- traffic, Muddying the Analytics, Generating Excessive Traffic
T
- tagging
- augmenting visits, Augmenting visits with extraction and tagging
- content, From Technology to Meaning: Tagging Content
- pages, Tag Your Pages to Give Them Meaning, Tag Your Pages to Give Them Meaning
- web analytics implementation, Are tags working correctly?
- taps, network taps, Inline (Sniffers and Passive Analysis)
- TCP
- about, Establishing a Connection, How TCP works
- packet loss, Congestion and packet loss
- parallelism, Doing lots of things at once: Parallelism
- sniffers, Network Problems: Sniffing the Wire
- Tealeaf, Unified Provider
- technographic segments
- defined, Segmentation
- technorati ranking
- competitors, Technorati
- testing, Could They Do It?: Synthetic Monitoring
- (see also synthetic testing)
- competitors websites, Relative Site Performance
- creating test cases, Test case creation: What steps are needed to test the app?
- Internet problems, Internet Problems: Testing from Elsewhere, Internet Problems: Testing from Elsewhere
- post-launch usability, Post-launch usability testing: Are my designs working?
- services for, Testing Services
- VOC studies, Trying the Study
- three-step campaign model, The three-step personal invite
- ticketing
- trouble ticketing, Trouble Ticketing and Escalation
- time-to-first-byte, Parsing Dynamic Content
- timeline
- page milestones, A timeline of page milestones
- timing information
- capturing with agents, How agents capture timing information
- capturing with inline devices, How inline devices capture timing information
- capturing with JavaScript, How JavaScript captures timing information
- capturing with reverse proxy servers, How reverse proxies capture timing information
- server logs, How server logging captures timing information
- tools
- aggregating content, How Tools Aggregate the Content
- collection tools, Collection Tools
- EUEM, Measuring by Hand: Developer Tools, Internet Problems: Testing from Elsewhere
- finding conversations, How Listening Tools Find the Conversations
- managing responses, How Tools Manage the Response
- micromessaging, Searching Micromessaging Tools, Moderating Micromessaging Tools, Micromessaging Tools
- RRS feeds, API Access and Usage
- search systems, Search Systems
- summary of, What Could We Watch?
- web analytics, Choosing an Analytics Platform
- topics discussed by communities, The Topics: What Are They Talking About?, The Topics: What Are They Talking About?
- traceroute utility, Hops—devices between your browser and your destination
- testing with, Getting There from Here: Traceroute
- tracking
- ad clicks, Tracking referrals and ad clicks
- goals, From Visits to Outcomes: Tracking Goals
- referrals, Tracking referrals and ad clicks
- visitors, Using the Site: Tracking Your Visitors, Putting it all together
- tracking cookies, From Pages to Visits: The Rise of the Cookie
- tracking reach
- history of web analytics, From Hits to Pages: Tracking Reach
- traffic
- capturing, Man in the middle: Traffic capture
- competitors’ websites, Are They Getting More Traffic?
- direct traffic, Direct traffic
- estimates, Site Popularity and Ranking
- flash traffic, Capacity and Flash Traffic: When Digg and Twitter Come to Visit
- KPIs, Where Is My Traffic Coming from?, Where Is My Traffic Coming from, and Why?, Where Is My Traffic Coming from?, Where Is My Traffic Coming from?
- metrics, Where Is My Traffic Coming From?, Visitor Motivation
- spikes, Traffic Spikes from Marketing Efforts
- synthetic testing, Muddying the Analytics, Generating Excessive Traffic
- transaction processing
- transactional sites
- transactions
- trending
- versus real-time tools, Real-Time Versus Trending
- Trendrr, Community Listening Platforms
- trends
- search terms, Trends
- trolls
- about, Trolling and Spamming
- dealing with, Moderators
- IRC, Real-Time Communication Tools
- trouble ticketing, Trouble Ticketing and Escalation
- Tweetdeck, Searching Micromessaging Tools
- Tweetstats, Searching Micromessaging Tools
- Twemes, Searching Real-Time Chat Systems
- Twitscoop, Searching Micromessaging Tools
- Twitter, Microblogging Tells the World What We’re Thinking, The Topics: What Are They Talking About?
- asymmetric following, Asymmetric following, Follower count
- messages, Limited context
- open API, An open API
- type-in traffic, Direct traffic
U
- UGC (user-generated content), User-Generated Content
- updates
- effect of on synthetic testing, Site Updates Kill Your Tests
- upvoting
- content popularity, Content Popularity
- social news aggregators, Searching Social News Aggregators
- URI query parameters, Retrieving an Object
- URL shorteners, The Topics: What Are They Talking About?
- URL-shortening services, Inbound Links from Social Networks
- URLs
- custom, Direct traffic
- DNS lookups, Finding the Destination
- referring, Referring Websites
- segmentation, Identify Segments You Want to Analyze
- shortening, URL Shorteners
- tracking social networks, Custom URLs
- US Air Force assessment tool, Responding to the Community
- usability, How Did They Do It?: Monitoring Web Usability, Web Interaction Analytics Maturity Model
- about, Usability
- browser rendering, Browser Rendering Issues
- click heatmaps, Proper Interactions: Click Heatmaps, Segmenting clicks
- compared to EUEM, What’s User Experience? What’s Not?
- counting clicks, Different Clicks Have Different Meanings
- dynamic naming and page context, Dynamic Naming and Page Context
- form analysis, Data Input and Abandonment: Form Analysis
- implementing WIA, Implementing WIA
- page changes, What if the Page Changes?
- performance impact of WIA, The Impact of WIA Capture on Performance
- playback, page neutering and plug-ins, Playback, Page Neutering, and Plug-in Components
- privacy issues and WIA, Privacy
- replaying individual visits, Individual Visits: Replay, Retroactive Segmentation: Answering “What If?”
- scrolling behavior, Seeing the Content: Scrolling Behavior, Your mileage will vary
- types of usability problems, Four Kinds of Interaction
- unseen visitor actions, Visitor Actions WIA Can’t See
- user interactions, Web Design Is a Hypothesis
- VOC, Four Ways to Understand Users
- web interaction analytics maturity model, Web Interaction Analytics Maturity Model
- websites, How Did They Do It?
- usage patterns
- infrastructure, Seasonal Usage Patterns
- usage, APIs, API Access and Usage
- user groups
- conversation, User Groups, Newsgroups, and Mailing Lists
- user productivity, User Productivity
- user-generated content (UGC), User-Generated Content
- users (see consumers: visitors)
V
- vendors (see services)
- verification
- web analytics implementation, Go Live and Verify Everything
- viral marketing
- communities, Viral Marketing: Pump Up the Volume, The Bass Diffusion Curve
- compared to community marketing, Community Marketing: Improving the Signal
- visibility
- scrolling as a metric of, Scrolling As a Metric of Visibility
- visitors
- actions, What Did They Do?
- bandwidth, End user bandwidth
- benefits from, How Much Did Visitors Benefit My Business?, How Much Did Visitors Benefit My Business?, How Much Did Visitors Benefit My Business?, How Much Did Visitors Benefit My Business?
- benefits to business, How Much Did Visitors Benefit My Business?, Billing and Account Use
- capturing experiences with RUM, Capturing End User Experience, External metadata
- click heatmaps, Proper Interactions: Click Heatmaps, Segmenting clicks
- external community members, External Community Members, Disengaged users
- finding competitors, How People Are Finding My Competitors
- helpdesks and call centers, Helpdesk support: Why is this visitor having issues?
- interactions with websites, Web Design Is a Hypothesis
- leaving web sites, Leaving the Site: Parting Is Such Sweet Sorrow, Define Your Site’s Goals
- mega-records, Merging visitor data: The mega-record
- mimicking in synthetic testing, Client Variety: How Should I Mimic My Users?
- motivations and intentions, They Aren’t Doing What You Think They Are
- privacy, A Note on Privacy: Tracking People
- relationship with, How Good Is My Relationship with My Visitors?, How Good Is My Relationship with My Users?, How Good Is My Relationship with My Users?, How Good Is My Relationship with My Users?, How Good Is My Relationship with My Users?
- replaying individual visits, Individual Visits: Replay, Retroactive Segmentation: Answering “What If?”
- replaying visitor behavior, Post-launch usability testing: Are my designs working?
- self-identification, Visitor Self-Identification, From Visits to Visitors
- tasks, Tasks occur when users have a mission
- tracking, Using the Site: Tracking Your Visitors, Putting it all together
- unseen actions, Visitor Actions WIA Can’t See
- versus visits, From Visits to Visitors
- VOC, Visitor Motivation
- visits
- augmenting with extraction and tagging, Augmenting visits with extraction and tagging
- defined, The Anatomy of a Web Session
- frequency, Don’t ask for frequency of visits
- versus visitors, From Visits to Visitors
- visualization
- about, Visualization
- synthetic testing, Aggregation and Visualization
- VOC (Voice of the Customer), Why Did They Do It?: Voice of the Customer, Voice of the Customer Maturity Model
- about, Why Did They Do It?, What VOC Is, It’s Not a Substitute for Enrollment
- defined, Visitor Motivation
- methods, Four Ways to Understand Users
- respondent participation, Encouraging Participation, Integrating VOC Data with Other Analytics
- sampling, Deciding Who to Ask
- segmentation, Segmentation
- travel industry, The Travel Industry’s Dilemma
- Voice of the Customer maturity model, Voice of the Customer Maturity Model
- voters
- social news aggregation, Social News Aggregators
W
- Wanamaker, John
- on advertising, Ad and Campaign Effectiveness
- WANs
- network latency, Turns: Back and forth is the real problem
- web analytics, What Did They Do?: Web Analytics, Web Analytics Maturity Model
- about, Analyzing Data Properly
- data sharing, Sharing Analytics Data, Repeat and ramp
- history of, A Quick History of Analytics, What can you do to get started?
- implementing, Implementing Web Analytics, Are tags working correctly?
- popularity and distance, Dealing with Popularity and Distance
- stages of, The Three Stages of Analytics, Tracking referrals and ad clicks
- tools, Choosing an Analytics Platform
- upfront work, The Up-Front Work
- web analytics maturity model, Web Analytics Maturity Model, Web Analytics Maturity Model
- web analytics maturity model, Web Analytics Maturity Model, Web Analytics Maturity Model
- Web Interaction Analytics (see WIA)
- web interaction analytics maturity model, Web Interaction Analytics Maturity Model
- web monitoring maturity across various forms of monitoring, A Complete Maturity Model
- web monitoring maturity model, A Complete Web Monitoring Maturity Model, The Watching Websites Maturity Model
- web pages (see pages)
- web services
- web sessions
- web technologies
- visitor familiarity with, Familiarity with web technologies
- web-based chat clients
- referring URLs, Inbound Links from Social Networks
- websites, How Did They Do It?: Monitoring Web Usability
- (see also applications; usability)
- effect of updates on synthetic testing, Site Updates Kill Your Tests
- gathering competitive data about, Watching Competitors’ Sites
- goals, Define Your Site’s Goals
- integrating VOC, Integrating VOC into Your Website
- mashups, Site mashup
- mental maps, What can you do to get started?
- popularity and ranking, Site Popularity and Ranking
- referring websites, Referring Websites
- reputation, Site Reputation
- testing competitors websites, Relative Site Performance
- usability, How Did They Do It?
- visitor departures, Leaving the Site: Parting Is Such Sweet Sorrow, Define Your Site’s Goals
- WebWars, They Aren’t Doing What You Think They Are
- weekly competitive reports, What’s in a Weekly Competitive Report
- WIA (Web Interaction Analytics)
- affordance, Usability and Affordance
- capturing keystrokes, Keystroke capture is an ethical hot potato
- click coordinates, Proper Interactions: Click Heatmaps
- configuration, Data collection: Inclusive and exclusive
- CRM, Helpdesk support: Why is this visitor having issues?
- defined, Web Design Is a Hypothesis
- dispute resolution, Dispute resolution: How do I prove it’s not my fault?, Data collection: Inclusive and exclusive
- form-level analytics, Abandonment and bounce rate
- helpdesks and call centers, Helpdesk support: Why is this visitor having issues?
- implementing, Implementing WIA
- JavaScript versus inline capture, Browser Rendering Issues
- limitations, Visitor Actions WIA Can’t See
- performance impact, The Impact of WIA Capture on Performance
- privacy issues, Privacy
- replaying visitor behavior, Post-launch usability testing: Are my designs working?
- survey completion rate, Poor completion rates
- Wikipedia, Collaboration Sites, Trolling and Spamming, Places are where users hang out, Moderators, Power laws and community members, Long tail of freaks, Wikis
- wikis
- conversation, Wikis
- internally focused communities, Wikis
- joining, Joining Wikis
- moderating, Moderating Wikis
- running, Running Wikis
- searching conversations, Searching Wikis
- Wireshark, Network Problems: Sniffing the Wire
- workload
- desktops, Desktop workload
- performance, The relationship between workload and performance
- wwwstat, A Quick History of Analytics
Y
- Yahoo! Pipes, Building a feed with Yahoo! Pipes
- Yammer, Micromessaging Tools
- YSlow, Application Problems: Looking at the Desktop
Z
- Zubek, Robert
- on the Bass Diffusion Curve, The Bass Diffusion Curve
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