Once the design and prototyping are completed, the actual development process starts with each scene being developed using prototypes. The development of assets and scripts is done in parallel. 3D Assets are being developed by 3D Artists, and scripts and flows are being developed by developers.

First, the initial assets are provided to developers, animation and flow scripts, and then detailed assets are created in parallel.

The designer's role is to continuously review and provide feedback to both 3D Artists and developers, and keep the overall development in sync with the original vision of the customer.