34
Risk Is Good—Embrace It!

There is always a level of risk in every decision. After all, if the decision were 100 percent clear, we wouldn’t need people to make decisions; we would let computers make them. But we don’t, do we? Because there are lots of intangibles that have to be considered.

Risk is part of the process of decision making. What is the risk? On the one hand, we risk failure. We risk not achieving the goal or objective because we make a bad decision or the wrong decision. We risk someone else’s job. We risk our job!

On the other hand, we also risk success. We risk over achieving on any goal or objective. We risk having everyone involved look good as a result of the decision. We risk our own success in our jobs.

As managers, part of our job is to make decisions. Every decision implies risk, so live with it and move on. Make the decision, and be prepared to work with the results.