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Xavier Encinas
www.xavierencinas.com
Xavier Encinas is a
French Art Director
living and working in
Vancouver, British
Columbia. He specializes
in print and typography
mainly for art and
fashion firms. After
graduating in 2003 with
a Master’s Degree in
New Technologies, Xavier
started his career in
graphic design, crafting
websites for small
companies, promoting
art exhibitions, and
creating personal
typography projects. In
2005, Xavier was hired
by Univers Poche, as
head of the Internet
department, where
he put his marketing
knowledge and skill into
action. Since 2008, he
is the art director and
graphic designer for
the photography and
fashion magazine
Under
the Influence
, and, in
an effort to promulgate
his passion for Swiss
graphic design and
typography, in 2007 he
created the blog Swiss
Legacy.
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951 Use sketchbook and a digital
version to draft the fi rst idea.
952 There are many books you should
read!
The Graphic Artist and his Design
Problems
, Josef Müller-Brockmann;
Materials, Process, Print: Creative
Solutions for Graphic Design
, Daniel Mason
and Angharad Lewis;
Grid Systems in
Graphic Design
, Josef Müller-Brockmann;
Altitude
:
Contemporary Swiss Graphic
Design
, Nicholas Bourquin, R. Klanten and
Christian Mareis;
30 Essential Typefaces for
A Lifetime
, Imin Pao and Joshua Berger;
Jazz Blvd
, Niklaus Troxler.
953 Keep your working space clean
and minimal.
954 Word of mouth and a personal
website will get you new projects.
955 Be informal at meetings!
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960
Helvetica is still one of the most
beautiful fonts.
956 Nothing is as exciting as print
projects.
957 Foil is a great fi nish to add to
printed projects.
958 Keep a printed and on-line
portfolio.
959 Promotion is important, especially
through websites and blogs.
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961 Control the design process from
creation to fi nal production.
962 Never show your customers
creations you’re not completely comfortable
with.
963 Do not work alone. Two is better
than one.
964 Keep experimenting for your
personal enjoyment, fun, pleasure,
satisfaction, try to take some time every
week to do so.
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970
During the creative process, don’t
hesitate to use constraints to
stimulate your creation.
965 Use raw materials. A real pen will
give you a unique stroke, your mouse won’t.
966 Do not do what your heart won’t do.
967 On each project, you have to keep
learning new things.
968 Helvetica is a good type, but there
are plenty of others.
969 Not all advice can benefi t everybody.
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