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08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
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Simon Hughes
www.sebastianonufszak.com
His studio work is
primarily brand-
orientated, often
making use of bespoke
typographic solutions
to assist creative
design and appropriate
direction. Hiding cozily
in a small-but-well-
located studio space,
he makes use of the
essential resources for
good design: books, the
Internet, bright natural
light, and a kitchen.
Working primarily as
a freelance designer
with his own studio
projects, he also enjoys
collaborating with
specialists to realize
design solutions for
multimedia and web-
based applications.
His most prominent,
latest projects
include Helvetica, an
experimental typeface
derived from Helvetica
Neue. The typeface
is the outcome of an
exercise in abstraction
and legibility, reducing
letterforms to their
most basic structural
characteristics.
262 Simon Hughes
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