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Hello 125
After being founded
in 2001, the agency
decided for a radical
change of location to a
farm in rural Somerset,
wanting a relaxed and
inspirational environment
in which to work. As it
shows in their work,
they couldn’t be happier.
Hello designs because
of love. Each new brief
is a challenge and the
opportunity gives them
a way to explore new
means of communicating.
The agency strives
to work with an open
mind. Some of the best
solutions can be found
in the most unexpected
of places, so it’s common
practice not to stick
rigidly to one house
style or process. The
process is simple: make
some coffee (or green
tea), open the studio
doors onto the sunny
Somerset countryside,
and chuck plenty of ideas
about. Ethic is equally
uncomplicated: meeting
clients’ needs and exceed
their expectations.
Hello
www.01134.co.uk
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126 1,000 Ideas by 100 Graphic Designers
351 Remain small. It allows
you to retain your integrity and
independence as a designer and
not be dependent on your clients.
352 Work with nice clients, sack
nasty ones—nasty clients create
stress, unhappy people, and sleepless
nights.
353 Love grids.
354 Keep a blog of your work
in progress and things you like. Also
read other people’s blogs regularly.
They are more instant than design
books as a resource, and as they are
constantly updated—feeding your
appetite for inspiration.
355 Go to lectures. It’s easy
to forget how truly inspiring these
talks can be, and it’s also easy to
forget why some of the greats are the
greats. Remind yourself of what can
be achieved.
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Hello 127
356 Take on projects that are
outside your comfort zone, and
approach them with an open mind,
the lack of experience will produce
interesting results.
357 Pay attention to detail—
dashes, kerning, numbers, spacing,
etc. Small, but hugely important.
358 Don’t present stuff that you
don’t believe in—clients will inevitably
pick it, and you will have to live a lie
for the remainder of the project.
359 Research (and not just
in Google).
360 Love Helvetica.
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361 Listen,
362 look,
363 think,
364 plan,
365 sort,
128 1,000 Ideas by 100 Graphic Designers
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366 refi ne,
367 organize,
368 calculate,
369 create,
370 and (then) design.
Henrik Nygren Design 129
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