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Zwarte Koffi e
www.zwartekoffi e.com
Timo Kuilder, or Zwarte
Koffie, is a one-man
factory creating designs
for all sorts of media.
A fresh graduate of
AKV St. Joost, he is a
strong believer in the
fact that every design
needs a strong idea.
He strives to produce
uncomplicated, yet
surprising designs,
hoping that it puts a
smile on people’s faces.
He creates colored
worlds where the
interactive mix with a
strong concept delivery
and an intelligent and
fresh use of animated
characters, colors, and
bold typography. His
latest project is Living
Room. The sound, light,
and temperature in the
room make a wall come
to life. The room will
never look the same
through a generative
visual that shows the
state of a living room. To
achieve this, the project
uses the sound, light,
and temperature as
input.
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991 DON’T CONSTRAIN YOURSELF USING ONLY
ONE TOOL. A tool can narrow creativity and
has limits. Set yourself free and try using
other techniques. Or use the current tool
in an unconventional way. Graphic design is
never a one-time creative eruption, instead
it’s always a well thought visualization of
the idea. Don’t let the tool (i.e. Photoshop)
lead the design. If you just use the tool to
help you realize your idea, you are fi ne.
992 M
AKE THINGS YOU THINK ARE INSPIRING.
Work on projects that satisfy you and make
you happy. Then it will probably make other
people happy too. It keeps the quality high
and leads towards originality all the time.
993 B
E CRITICAL ABOUT YOUR OWN WORK. My
portfolio is very compact; I am noticing that
this pays off. An average user spends about
twenty seconds on my portfolio website.
So they probably will only click on a few
projects. Make sure these are your best and
most prominent on your website.
994 A
GOOD LOGO IS SIMPLE YET EFFECTIVE.
When I design a logo, I usually get stuck at
one point. Sometimes it is a good thing to
put it away for a while. Other times you just
need to keep on designing, and try all sorts
of forms until you get the desired result. A
trick I use is to abstract the logo/lettering.
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1,000
Y
ES, DESIGN CAN MAKE YOU HAPPY. It’s
an inspirational talk by Stefan
Sagmeister on TED (www.ted.com).
Here he talks about moments in his
life that made him happy and notes
how many of these moments have to
do with good design.
Things I have
Learned in My Life So Far
is another
of his inspiring publications. A good
quote is “Having guts always works
out for me,” referring to smart
design. I agree, because I think
holding back kills improvement.
995 DON’T SPECIALIZE. I do illustration,
print, websites, and coding. This works for
me. I notice that my added value is the fact
that I can completely design and build a
website myself. So for a basic website the
client does not have to hire a developer.
This saves them time and money.
996 D
ARE TO DEMAND A GOOD BRIEFING. If
something is not clear just ask or call your
client again. Boundaries set by a briefi ng
also help me to create an idea. I cannot
create something if there are no limits.
997 D
O NOT REPEAT YOURSELF. Try to renew
yourself in every piece you make. I think
it’s rather hard. Because of time pressure
I tend to do something that worked well
before. But I strive to experiment and treat
every single project like it is my fi rst and last.
998 W
ORKING IN A SMALL TEAM HAS MANY
ADVANTAGES. Together with Jankees van
Woezik, a talented developer, we created
the website for Blond Amsterdam. Because
we had the opportunity to work on the
project at the same time, we were very
fl exible. Small changes could be done fast.
When the developing gets done afterwards,
the end product doesn’t always look like it
is designed. Working on the project in the
same space and at the same time, improves
the workfl ow.
999 G
ET INSPIRED BY EVERYTHING. Take
pictures, look around you. I always visit
media bookmarking sites like ffffound.com,
dropular.net, and ilovenewwork.com to see
fresh work. The possibilities are endless.
D
esigners
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