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A two person,
independent web and
print design office in
Brooklyn, New York.
Since 2004, partners
Patricia Belen and
Greg D’Onofrio have
been using design as
a tool to help small to
medium sized businesses
communicate their ideas,
products, and services.
From art galleries to
non-profit associations,
restaurants to retailers
or entrepreneurs to
online companies; good
design is simple, smart,
and usable—a balance of
function and aesthetics.
Through design, they
establish the client’s
communication of their
messages in an honest
and meaningful way.
Some of their latest
projects are: Glenn
Horowitz bookseller and
art gallery (a website to
communicate a growing
number of contemporary
exhibits), and Sauce
restaurant (a visual
identity to communicate
a contemporary twist
on the classic Italian
restaurant).
Kind Company
www.kindcompany.com
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471 Discover graphic design
pioneers and the context of their
contributions.
472 Keep things orderly and
sensible—design with a grid.
473 Become intimate with a
typeface.
474 Organize, clarify, and make
information accessible.
475 Function fi rst.
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480
S
IMPLE IS DIFFICULT.
476 Design with objectivity,
purpose, and relevance.
477 Use graphic design as a
communication tool to solve problems,
deliver solutions.
478 Maintain clarity and precision
while being playful and stylistic.
479 Live to work. Believe in good
graphic design.
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481 Less Answers More Questions
482 Less E-mail More Dialogue
483 Less Ego More Team
484 Less Wrapping More Content
485 Less Medium More Message
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486 Less Readymade More Handmade
487 Less Copy cat More Lazy dog
488 Less Eternity More Deadline
489 Less Modernism More Future
490 Less Heaven More Void
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