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1000 Tips
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1 TRUST YOUR INSTINCTS. Your fi rst
thought is usually the right one or at
least the correct place to start from.
2 K
EEP IT REAL (OR NOT). I once
heard Michael Wolf (of Wolf Olins
fame) describe the design process as
like traveling through a house full of
different kinds of rooms. I remember
him saying “don’t get caught in the
inspiration room for too long.” I
always liked this thought. I guess it’s
a bit like watching too much reality
TV, you begin to think its real life.
3 A
LWAYS ALLOW TIME TO PLAY. You
can think of ideas till your heart’s
content but unless you allow the time
to play it will only ever stay in your
head.
4 S
URROUND YOURSELF WITH
TALENTED INDIVIDUALS. It is an old adage
but very true; you are only as good as
those you work with.
5 T
HE DESIGN OUTCOME IS
IMPORTANT BUT THE PROCESS IS PARAMOUNT.
If you can’t enjoy the “working” and
become too focused on the “result”
it will always end in disappointment—
95% of the time if you enjoy your
process the result will be great
anyway.
20 1,000 Ideas by 100 Graphic Designers
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10
Play lots and lots and lots and
lots and lots of ping-pong.
6 WHEN YOU ARE STUCK ALWAYS GO
BACK TO THE BRIEF. The answer is always
in the problem to be solved.
7 Work in an environment that
inspires you.
8 S
URROUND YOURSELF WITH PLANTS.
Give them a name. Water them.
It’s surprising how the simplest of
activities can generate a positive
outlook on your work.
9 I
NVEST IN A GOOD DESK CHAIR.
It’s a whole lot better outlaying a
lump of cash for a great chair than
seeing it disappear two-fold at your
physiotherapist.
21-19 21
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