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Tilman Solé and Verónica
Fuerte form Hey, a multi-
disciplinary design studio
specializing in brand
management, editorial
design, packaging,
and interactive media.
Tilman specialized in
industrial design at
Toni
Arola Studio
and
Rosa
Lázaro
. Verónica studied
Graphic Gesign at
Elisava, and went on to
specialize in typography
at Eina, Escola d’Art i
Disseny. They share the
conviction that good
design means combining
content, functionality,
graphic expression, and
strategy. Both know that
ideas are important,
but the transition to
reality is key. Design is
all about transforming
good ideas into
successful and adequate
graphic solutions for
each project. They
are passionate about
their job in every
detail. Clients include:
Generalitat de Catalunya,
Intermón Oxfam,
Edicions 62, Empúries,
W
, Trivial Music, Summa,
and Barlesa.
Hey
www.heystudio.es
Henrik Nygren Design 131
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132 1,000 Ideas by 100 Graphic Designers
371 REFER TO THE PAST. Design re-
invents itself. Be aware of the past in
contemporary design.
372 I
DEAS. Getting good ideas is
the foundation for any project.
373 I
DEAS SHOULD BE EASY TO UNDER-
STAND. Less is more. Try to compress
an idea to the maximum.
374 C
LIENT RELATIONS. Have a posi-
tive attitude, a custom way of think-
ing design. Fresh and friendly client
service.
375 P
RODUCTION. Always think
about color combinations when de-
signing identities.
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Hey 133
380
F
OLLOW A BEACON. Paul Rand is a major
source of inspiration.
376 CREATE/EXPERIMENT. Make time
to experiment with design.
377 P
ROMOTION. Promoting oneself
is very important and it goes more
digital everyday. It seems that today’s
alternative communication is paper. It
transmits things that are impossible
to convey through a screen.
378 T
YPOGRAPHY. We don’t have a
favorite font, trying out what works
best in the correct context, and cus-
tomizing fonts is important.
379 B
E UPDATED. Be informed
on everything that’s going on in the
world, not only in graphic design. Cin-
ema, architecture, photography, and
more.
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381 A pen and bits of paper
combined with printouts, fi rst drafts
on computer, etc. make a good mix for
thinking and discussing fi rst ideas.
382 Be aware of things lying
around you, and mix them in a
spontaneous manner.
383 Everything can be type, and
don’t forget to eat...
384 Always try to make real
dummies or mock-ups to get a clear
idea of what you’ll get.
385 Always make snapshots of
your screen, before you lose control.
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390
T
HE BIGGER THE TYPE, THE BETTER
THE POSTER.
386 Listen to some really nice
music that’ll keep you going. For
example: www.stadtfi lter.ch.
387 Spend your holidays with
good friends, take an inspiring
project idea to be developed with
you, and start thinking while doing
something else.
388 Create a cool website and
hope that it will be posted on design
blogs. That’s the best promotion
you’ll get.
389 Work on current projects
as well as you can. Old jobs create
new ones.
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