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Son, brother, cousin,
uncle, godfather,
husband, dad, boss, and
friend-as-needed. Doer,
dreamer, developer,
teacher, typographer,
tax-payer, listener,
leader, and lover-of-
stuff. Designer from
Chicago. The studio
is located in beautiful
Riverside, Illinois. Faust
loves tacos, smoothies,
swimming, pedaling,
paddling, and Stella.
Most importantly (and
probably why he’s here),
he’s an experienced
and successful graphic
designer. His abilities lie
in print and web design,
specializing in important
cultural clients like the
University of Illinois at
Urbana-Champaign,
the Brookfield Zoo,
Tootsie Roll Industries,
McDonald’s Corporation,
Playboy Enterprises,
Chicago Public Radio,
Illinois Arts Alliance,
and the Museum of
Contemporary Art
Chicago.
Bob Faust
www.faustltd.com
Bob Faust 47
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48 1,000 Ideas by 100 Graphic Designers
91 TAKE ADVANTAGE OF MOMENTUM. Put
as much creative thinking as possible
down on paper immediately after a
kickoff meeting.
92 E
AT WITH YOUR IDEAS. Slow down
and live with your ideas outside the studio.
Imagine how it will be used in as many
situations as possible.
93 P
UMP IRON. Get away from the
computer and do something for your body.
94 T
AKE ADVANTAGE OF TIVO. Get your
reality TV quota in half the time, and
give your brain a break.
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Bob Faust 49
100
M
AKE FRIENDS OF YOUR CLIENTS. Really
knowing and enjoying each other
makes solving their problems easier
and getting their approval way easier.
95 BE YOURSELF...but yourself in
their world. Know your potential clients’
culture and position yourself accordingly.
96 U
SE ALL YOUR TOOLS. The form a
brochure takes, the process you print
with, the substrate you print on, etc. All
need be considered early on. Contrary to
public opinion it is not all about the font.
97 C
HRISTIE BRINKLEY’S MOLE. We all
know beauty is in the eye of the beholder
and familiarity breeds desire, so give an
unfamiliar font a try. With enough time
and experimentation you may fi nd the
things you were uncomfortable with are
the things you enjoy most.
98 D
UMP THE DESIGN ANNUALS. They
are great for our egos and to go through
once, but don’t use them as a reference
tool. Find your true inspirations outside
our own industry.
99 Listen to yourself…not me. :)
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101 TAKE THE LONG ROUTE TO WORK.
It helps to think when generating
ideas. After a client briefi ng we take
the long route back to work via a
park, a coffee shop, or anywhere
else that seems like a nice place to
talk and think.
102 M
ATERIALIZE YOUR IDEAS FIRST.
Doodle in sketchbooks, go straight
to the computer, or produce a mock-
up. Mock-ups are good, because
they show things you hadn’t thought
of. Carry these around with you in
your bag for a while, it helps you
get a feeling for the project, and to
understand it better.
103 W
ARNING! CREATIVITY HAS BEEN
PROVED TO BE ENHANCED BY: listening to
country music, going to the opera,
having pub talks, reading comics,
gazing out of bus windows, cooking,
waiting in the post offi ce queue,
eating large quantities of red meat.
104 W
ORKING SPACE COSMOLOGY.
Four tables with computers, one
table with a cutting board and
guillotine, one table with a kettle
and a mini fridge, a table with a
laser and inkjet, and a table with
buttery biscuits and bananas. One
likes chaos. The other likes some
kind of structure to the chaos. All in
all we would prefer having separate
universes in order to achieve this.
105 I
T’S ALL ABOUT REFERENCES. By
doing good work, you promote your
work. Sometimes we try cold calls for
the fun of being totally annoyed and
frustrated after three tries.
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110
G
RIDS ARE YOUR FRIENDS.
106 LOOK LIKE YOU SHOULD LOOK. We
used to wear suits sometimes, but
I think we disappointed clients like
that, as they expect the creatives
to come up looking all casual. Now,
we’d usually dress smartish, but not
overdress.
107 C
OMMUNICATE. Use a mobile
phone, switch it on, don’t rely on
telepathy.
108 F
ONTS. DO’S AND DON’TS. DO’S:
Akzidenz Grotesk, Sabon, Univers.
Don’ts: Rotis Semi-Serif, Avant
Garde, and about 200,000 other
useless and ugly fonts.
109 H
AVE A FAVORITE PRINTSHOP.
Follow our projects through until
they’re fi nished. We mainly print with
Offi zin Sheufele in Stuttgart.
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