(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:179
179-181_13937.indd 179179-181_13937.indd 179 8/26/09 11:22:36 AM8/26/09 11:22:36 AM
Text
A designer living and
working in Brooklyn, New
York. He primarily works
in motion graphics,
broadcast graphics, print
design, and interactive/
experience design.
Some of his projects
are: W/ (opening show
for a new gallery in
New York), SuperVision
(a silkscreened poster
for The Builders
Associations production
of SuperVision at the
REDCAT theater in Los
Angeles), Earthquakes
and Aftershocks (a
collection of Calarts
posters from 1986
to 2004). His work
is often spontaneous
and makes use of
simple, inexpensive
elements. The De Koonig
exchange—a poster,
printed in an edition
of twenty-four in black
and white, was enriched
with added color with
simple stencils and spray
paint. Celebrating the
extemporaneousness
of design, this project,
designed during a trip
to the Netherlands, was
designed on a laptop in
several bars over Easter
weekend.
MacGregor Harp
www.pnmnl.com
MacGregor Harp 179
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:179
179-181_13937.indd 179179-181_13937.indd 179 8/26/09 11:22:19 AM8/26/09 11:22:19 AM
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:180
179-181_13937.indd 180179-181_13937.indd 180 8/26/09 11:22:37 AM8/26/09 11:22:37 AM
Text
531 I’ve noticed graphic design
is a LOT different when you’re in
school. Especially art school.
532 It can be egotistical, but it
really shouldn’t be.
533 It can be social...and seems
like it used to be.
534 I got snippy with an art
director one time because I didn’t like
the colors she was using. I felt really
silly later.
535 Clients rarely seem to want
to hear about typography.
180 1,000 Ideas by 100 Graphic Designers
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:180
179-181_13937.indd 180179-181_13937.indd 180 8/26/09 11:22:19 AM8/26/09 11:22:19 AM
D
esigners
Page:180
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:181
179-181_13937.indd 181179-181_13937.indd 181 8/26/09 11:22:39 AM8/26/09 11:22:39 AM
Text
536 Websites are amazing. I
don’t know why everyone doesn’t
have at least two.
537 I learned a lot about design
when I learned how to design a
typeface. Even though I’ve never
fi nished one.
538 I have gotten some of my
best gigs over instant messenger.
539 Everyone loves a laugh.
540
I’ve never gotten
anything from asking for
it through voicemail.
MacGregor Harp 181
D
esigners
Page:180
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:181
179-181_13937.indd 181179-181_13937.indd 181 8/26/09 11:22:19 AM8/26/09 11:22:19 AM
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:182
182-184_13937.indd Sec1:182182-184_13937.indd Sec1:182 8/26/09 11:35:58 AM8/26/09 11:35:58 AM
Text
541 USUALLY, RESEARCH. I start
by doing research. Subsequently,
I brainstorm and write down key
words. In the beginning of a project
I like to sit down by my desk and
just think of various concepts
and opportunities. At this stage, I
generally think of the project 24/7,
everywhere I go. It is surprising how
much inspiration you can get by just
walking around in a city and observing
your surroundings. Vibrant cities
are a great source of inspiration.
Additionally, I get a lot of inspiration
by socializing and doing things I enjoy,
such as dancing. It makes me unwind.
542 T
IMELINES. In the fi rst part
of the brief (including research and
initial sketches), I fi nd it a bit diffi cult
to adhere to a strict timeline, as I
believe that this is one of the most vital
parts in the process, and its duration
often varies. But if I were to divide
the whole project into two parts,
research/concept and execution, I
would say that in average, I would
spend about 80% on the research
and creating a strong concept, and
20% on the design. For me, the design
comes almost naturally when I have
a strong concept in place. I also keep
a diary of my work and of how many
hours I put into a project, in order to
be able to effectively plan the next one.
543 UNDERSTANDING. For me,
it is important to get a clear
understanding of what the client
wants. Initially, I start conducting
research through using books, the
Internet, browsing stores, etc.
Walking into the store where, for
instance, the product is sold really
helps create a better picture of how
it looks in the actual environment.
I like having substantial facts and
background information about the
client and the brief before starting
the design execution.
544 K
EYWORDS. I usually draft the
fi rst ideas by writing down keywords
in a mixture of English and Swedish,
similarly to a mind map. I fi nd it
useful, as it gives a clear picture
of the various parts of the project
and the different paths you can take.
It’s then easy to decide what routes
appear to be the strongest ones to
present to the client.
545 T
OOLS. The most common
tools I use are: pen/pencil, paper,
rubber, knife, ruler, double sided
tape, and my computer (Photoshop,
Illustrator, and InDesign).
182 1,000 Ideas by 100 Graphic Designers
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:182
182-184_13937.indd Sec1:182182-184_13937.indd Sec1:182 8/26/09 11:35:39 AM8/26/09 11:35:39 AM
D
esigners
Page:182
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:183
182-184_13937.indd Sec1:183182-184_13937.indd Sec1:183 8/26/09 11:36:02 AM8/26/09 11:36:02 AM
Text
546 NOT NECESSARILY A MESS. I
prefer order within a mess. I am
not a big fan of having lots of things
on my desk, but I like having things
around me to draw inspiration from,
such as posters and cut out papers
on my walls. I like working in a light
room with lots of space around me.
547 F
OLLOW A STRICT GRID SYSTEM.
But I fi nd it more exciting to break
it (if I’ve got a good reason to do
so). When designing I like to use
a modular grid. It gives me better
control over the layout.
548 I
WOULD LIKE TO RECOMMEND
SustainAble
, by Aaris Sherin. It is
a handbook about environmentally
conscious graphic design. The book
features information about the latest
materials and techniques needed to
reach sustainable design solutions.
SustainAble
has been a great
inspiration source for me, as I aim
to work in the most environmentally
friendly way possible.
549 C
ARE ABOUT YOUR PORTFOLIO. I
care a lot about the way my work is
presented, as this in turn represents
me as a designer. Essentially, it is
about communicating who you are
as a designer to people who aren’t
familiar with you or your work. For
me, a poorly presented portfolio
denotes a designer that does not
value his/her own work. I like
presenting my work in a simplistic
manner, as I believe that the work
should be in focus. The three
keywords would be “less is more.”
550
D
ANCE. I HAVE BEEN DOING GYMNASTICS
and dancing my whole life. It really
helps me calm down mentally, which
improves my creativity as I’m doing
something I love. Additionally, it gives
me time to think of something other
than design and completely forget
about work.
D
esigners
Page:182
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:183
182-184_13937.indd Sec1:183182-184_13937.indd Sec1:183 8/26/09 11:35:39 AM8/26/09 11:35:39 AM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.