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Sacha Leopold
www.sachaleopold.com
A French graphic
designer who completed
his education at the
École Supérieure des
Arts Décoratifs de
Strasbourg and at the
École Supérieure d’Arts
Appliqués de Bourgogne.
His projects have the
objective of exploring
and experimenting
through a constant
questioning of the
printing process. His
favorite techniques are
silkscreen and offset
printing, but never
in a conventional or
banal way. He focuses
mainly in print and
editorial design–his
latest project consisted
in curating informative
graphic design themed
magazines such as
GRATUIT
on the printing
world. The aim of the
booklet is to enlighten
students to a simple
approach to printing,
defining foundations with
illustrated reportages,
and printed examples.
You can’t push the limits
if you don’t know the
basics.
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771 You’ve got to enrich your
tools and broaden your knowledge of
the printing world by meeting printers
and working in pair with them.
772 As graphic designers we have
to take the printing process further,
especially with self-initiated projects.
773 It’s very important to keep
having fun! Self-initiated projects will
keep you playing!
774 Don’t use online portfolios
as the only tool to display your work
to clients or collaborators. Show a
printed version whenever you get
the chance.
775
An image is a world-extract.
Meeting people that are not
graphic designers is very
important: farmers, plumbers
can be of great inspiration.
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776 Be versatile. Learn about
web, photography, and video.
777 I don’t work with defi nite
timetables, I spend most of my time
on the net looking for other projects
and on social networks.
778 I try to promote my work
in different places with different
mediums like art galleries or books.
I like to send my work out of France
and compare it to different cultures.
779 Don’t disown tradition
looking for that fashionable graphic
design approach, instead analyze the
past before everything.
780 Transfer 2D ideas like leafl ets,
posters, or books to 3D objects and on
unorthodox printable surfaces.
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781 Conoce la historia del diseño
gráfi co. A veces, las imágenes de
épocas pasadas pueden resultar muy
innovadoras.
782 Contempla a fondo la
realidad y déjate inspirar por ella.
Tienes que tener un cuaderno de
bocetos.
783 Build your own image
collection while living everyday life or
traveling.
784 Remember that the tools are
basically the same for every designer.
So feed your brain daily with
knowledge, culture, and sensibility.
254 1,000 Ideas by 100 Graphic Designers
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785 Try some analog painting and
drawing techniques. The combination
of analog and digital paths can lead
the creative process towards new
possibilities.
786 Take some minutes off the
computer several times a day to relax
your eyes and restore your ideas.
787 Backup your fi les
automatically.
788 Think of you and your
client as a team. Together you can
accomplish both his design needs and
your need to produce good work.
789 Every job is a potential
opportunity to create meaningful
visual experiences. Find your playful
way to work and have fun.
790
Read what designers write.
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