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Florian Zietz is the
mind behind Librito, a
small design company
with multiple years of
experience located in
Hamburg. The company
specializes in logos,
corporate identity,
packaging, brochures,
books, calligraphy,
typography, and (lately)
type design. Librito
combines strategy and
creativity to develop
successful and effective
solutions for their
clients. The illustrative
multilayer font FF
Headz, published by
FontFont.com received a
Certificate of Excellence
in Type Design from the
Type Directors Club
in New York in 2006.
Some of their projects
include: e-books for
iPod Touch and iPhone,
a final year balance
for Energiekontor AG,
identity design for
Kinderhaus Stenvort,
and Naturheil-praxis,
Zansibar and Segmenta
font design.
Librito
www.librito.de
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491 CALCULATE YOUR TIME. When
calculating a job, keep in mind, that
there’s more than the design work:
phone calls, meetings, organization,
and writing the bill. And don’t start to
work until you’ve fi xed a fee with your
client.
492 W
ORK PROPERLY RIGHT FROM THE
BEGINNING. You will save a lot of time on
the fi nal artwork—and it’s easier for
anyone else you’re collaborating with.
493 A
SK QUESTIONS. If you have
questions about the job, don’t
hesitate to discuss the matter with
your client. Your client will appreciate
that you’re interested and trying to
work effi ciently.
494 L
EARN TO THINK IN ALTERNATIVES.
There’s always more than one way to
solve a problem. Instead of sticking
to the very fi rst idea and refi ning that
approach, come up with two or three
alternative solutions.
495 C
OMMON DAY INSPIRATION.
Make notes of interesting visual
structures or ideas—e.g. with pen
and sketchbook, your mobile phone
camera, or something else. It’s a
great source of inspiration.
168 1,000 Ideas by 100 Graphic Designers
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496 COLLECT THINGS. I have a box
with things I found at the beach, at
the fl ea market, and anywhere else.
This box is like a playground and
helps me to come up with ideas. It’s
also great to make nice collages.
497 Get inspirations from other
areas of daily life, like children’s
games, music, literature, street art.
For example, use the structure of
a children’s pop-up or a surrealist
game to develop a typeface.
498 I
F NOTHING WORKS OUT, PLAY
SPORTS. It’s good for your health and
helps to relax. Some of my best ideas
came while I was jogging.
499 Always back up your fi les.
500
R
ANDOM PAGE INSPIRATION. If you’re
stuck with a design, open a magazine
at random and start working with an
element you fi nd there: a font, a color,
a structure, a grid, etc.
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501 Invest time in ideas. They
keep graphic design alive and dancing
on its toes.
502 If an idea or direction isn’t
at once evident, recognize when to
stop forcing it. Ideas can’t be pushed.
Trust the process. You’ll very rarely
fail to come up with the goods.
503 At the beginning surround
yourself with visual inspiration and
lovely new pencils.
504 Learn how to edit where
necessary. But don’t tear out pages
and try not to rub out.
505
Gather. Believe in collecting things,
even if the reason for keeping
something isn’t immediately clear.
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506 Create a system in your
collection. Find the way that works
for you.
507 Buy the most expensive—and
simultaneously the smallest—camera
that you can afford. Carry it with you
at all times and learn to overcome
your modesty at photographing where
others are not.
508 Don’t ever stop looking. If
you can’t see anymore, change the
scene.
509 Go places and talk to people.
510 When regarding your work,
always ask yourself: “What am I
trying to say?”
Lizzie Ridout 171
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