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Bendita Gloria 41
Alba Rosell and
Santi Fuster run
Bendita Gloria, a
small graphic design
studio in Barcelona.
The studio is focused
on editorial design,
packaging, branding,
and art direction, and
offers design solutions
based on a conceptual
approach to each
project. They are both
graphic designers and
talented graphic arts
specialists. Alba has
recently been granted
a R+FAD scholarship to
research and expand
on special bookbinding
systems. Some of their
recent projects include:
Guiu Bosch’s unfinished
and rejected illustrations
catalog—consisting of
a folder in which the
author can add new
material and comments
(printed in post-its) as
well, and posters for a
Stevie Wonder’s tribute
party—the juxtaposed
song titles and its
translation into braille,
identified with the
musician.
Bendita Gloria
www.benditagloria.com
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42 1,000 Ideas by 100 Graphic Designers
71 DO OTHER STUFF. Santi plays
guitar and Alba loves swimming. We
both like to watch movies, read comic
books, and have a cup of tea with our
friends. This helps us to keep our
mind clear and work faster.
72 D
ECORATE, TIDY UP. Many
things hang on the walls of our small
studio. It’s located in a penthouse
in Barcelona and iTunes is always
running. It’s very important for us
to keep it nice and orderly.
73 K
EEP IT ORGANIZED. Gmail +
Google calendar + post-it notes.
That’s a combination!
74 K
NOW WHO YOU’RE WORKING FOR.
You should design for anyone who is
highly motivated and open minded.
75 S
TAY OFF THE WEB. We love print
design and we like to mix it with plenty
of craft techniques.
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Bendita Gloria 43
80
A
VOID INDIFFERENCE. Everything should
be personal and dissimilar. The worst
scenario for a client is to go unnoticed.
76 SCREEN-PRINT. We are very
interested in modern screen-printing.
Many materials can be printed and
there are some impressive effects,
like foam or glow-in-the-dark ink,
to play with.
77 H
AND-MAKE. Graphic design
with a certain hand-made feeling—
when justifi ed—looks great.
78 I
T’S IMPORTANT TO WORK WITH
GOOD PRINTERS. Arts Gràfi ques Orient
in Barcelona are both that and really
nice people.
79 L
URE YOUR CLIENTS. Usually we
design something three-dimensional
(a book, a postcard, or whatever)
that brings people to our website,
where our work can be seen.
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81 IDEAS LIE EVERYWHERE. While
thinking of a simple logo design that
would be able to express both the
element of water and that of man made
artifacts, I came across this picture
that combined all elements perfectly.
82 C
HOOSE COLORS WISELY. Good
(logo) design must work both in colors
and in black and white. It’s best to
limit colors often using monochromatic
solutions, playing with empty and fi ll
spaces.
83 F
ORM FOLLOWS FUNCTION. Knowing
the subject of your design is of
fundamental importance. But research
in terms of stylistic options tends to be
distracting. Abstraction from design is
a better way to be original.
84 D
OODLE > DIGITAL >
R
ATIONALIZATION. Start with the least
limitations, freehand doodling, on
paper, on a napkin, or on a wall, is
perfect at the beginning of the creative
process. Once the idea is found then
you can move on to digital production,
and start thinking of grids, to optimize
and rationalize the entire structure of
the project.
85 F
ONTS AND CUSTOMIZATION.
Fonts must be chosen to add contrast,
or to balance graphic weights in
a composition. It’s also useful to
customize fonts to add effects and
follow the general idea
of a project.
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86 CHAOS IS THE ESSENCE OF
CREATIVITY. I could never work in an
orderly environment. Disorder is
movement, movement is energy.
It’s important to “assimilate” the
workplace, it’s diffi cult to feel
comfortable right away in a
new place.
87 F
AVORITE TECHNIQUES. When I
realize something for a non corporate
client, I enjoy mixing medias and
techniques to achieve an uncommon
feel. I really believe in the effects born
from very different ingredients. When
you have to be a designer—and not an
artist—then you should really need to
adapt to the client’s needs. It’s more of
a matter of right or wrong rather than
of personal aesthetics.
88 W
ORK AS IF YOU HAD HALF THE TIME.
Never underestimate your workload!
By working as if I had half the time to
do it I usually avoid missing deadlines
and manage last-minute inconveniences
and heart attacks. I have noticed that
an estimate of an hour work usually
triples.
89 W
RITE IT DOWN. Keep a paper
agenda, old school rocks!
90
F
OLLOW HERACLITUS’S MOTTO:
“T
HE SUN IS NEW EVERY DAY.”
Blumagenta 45
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