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Conceived by Antonio
and Carmelinda in the
first half of the 80s,
Pedro Vilas-Boas,
a.k.a. Vilaz, is a multi-
disciplinary designer
from Pavia, Portugal.
During his youth, he
formed as a student a
love of cars (which he
drove for the first time
at age eight) and the
broad color palette of
his native Alentejo. He
studied Communication
Design at Universidade
do Algarve, then he
moved to Lisbon were
he went on to gain years
of industry experience
at ByCom and Fullsix.
Those experiences
respectivley taught him
how to “think design”
and how to “think digital
design.” He currently
divides his time between
Lisbon and Paris. He has
a special taste for the
experimental and always
applies it in commercial
works. His work is
characterized by the use
of vibrant colors and a
controlled chaos.
Pedro Vilas-Boas
www.vilaz.tv
Pedro Vilas-Boas 227
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691 Usually I have the best ideas
while sleeping. My dreams are always
black and white, with small tears of
vibrant colors. When I wake up, I try
to reconstitute the ideas, but in most
cases the results are very different.
It’s always a good start.
692 Chaos. It’s easier to see
solutions when there are many ideas
together.
693 Do not be afraid of the
absurd when the briefi ng allows it.
694 Music can be a great ally
to build (or destroy). Sometimes I
let myself be absorbed by the music
while trying to illustrate the beats
graphically, the rhythms, and the
sounds mixing. Music can sometimes
be a great input to our creativity.
695 Sometimes, not being
completely in control of software will
help you to get unforeseen results.
When possible, experimentation can
be a good creative source.
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696 Turn the autopilot on; let
your computer take control. The
process could help you to fi nd some
unexpected (expected) solutions.
697 A good way to fi nd new
shapes is deconstructing some of our
work.
698 When I have doubts about
colors, I take a picture of different
and nicely colored objects and take
my pick.
699 Ask the opinion of someone
who you consider a better designer.
That way, you’ll always have a safe
boat. It’s important to have an
honest opinion of others, and it’s very
important to recognize, listen, and
accept critiques.
700
I like to seek inspiration in nostalgia.
When I was a child, I loved the feeling
of receiving candy, the wrap paper,
the attractive colors, their happiness,
more than the way they tasted.
I try to inspire myself with small
memories and tiny, happy moments I
experienced.
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706
Don’t hate. Life is too
short for hate.
701 Most ideas come from a desire to
express a particular emotion or concept.
This is especially true of my information
visualization work where in addition to
expressing a complex concept or set of
emotions, there is also a story to tell. In
my A_B project, for example, I’ve tried to
create an informational visualization piece
that revolves around complex personal and
collective notions of national identity and
how identity fi ts into global contributions to
peace and terror.
702 I only ever use words to sketch
an idea. I fi nd visual sketching much too
deterministic and directional—I much
more prefer generalized words and terms
that allow my imagination to be piqued and
specifi cs to be determined without visuals to
be set and therefore restricted.
703 Music: Littl’ans, Foals, The Big
Pink, Underground Resistance, The Veils,
Arvo Part. Art: Jan van Munster, Damien
Hirst, Troika, Scott King. Literature:
The
Guardian
, Baudelaire,
Les Chants de
Maldoror
, anything by Robert Fisk. Cinema:
If…, Begotten, Showgirls.
704 The mind is much more elastic
when the body is forced to use different
senses.
705 Creatives who don’t do research
are arrogant fools and rarely have anything
of value to say. Research can come from any
source—so long as it is reliable and fi lls in
the blanks of knowledge.
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707 The day before a deadline, I panic
enough to fi nally fi nish the project.
708 Work everywhere and at anytime—
while waiting in line, on the toilet, at the
dentist getting a root canal, and most
defi nitely in the throws of physical ecstasy.
709 Try this font: Akkurat.
710 Try this fi nish: GFSmith Plasma
Polycoat Glass Clear Plastic. Absolutely
amazing for silk-screening.
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