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Based in the ever trendy
Paris, Florent shows
an almost mathematical
subdivision in interests
claiming to have a
fascination for politics
(25%), food (25%),
geometrical forms,
statistics and numbers
(25%) and others
(25%). His work always
has a common point:
their design is clear
and simple, owing to
work principally based
on typography and
forms (he almost never
employs photography
or 3D elements). Each
component used (word,
form, special typography,
color…) must have an
explication. Florent is of
the opinion that it is of
utmost importance for
design to be justified.
And if the project can
also provoke ideas to
the reader, even better.
Some of his latest
projects include: Hyper!,
Crise 2008 (on the
current economic crisis),
and a graphical identity
for Marseille European
Cultural Capital 2013.
Florent Guerlain
www.zukunft.fr
100 1,000 Ideas by 100 Graphic Designers
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