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Born and raised in
Amsterdam, Niels
Meulman’s initial
recognition came as
“Shoe” within local and
international graffiti
culture. This evolved into
a business for decorative
lettering when he was
eighteen. Eager to learn
more, Meulman became
apprentice to Dutch
graphic design master
Anthon Beeke to learn
the trade. Throughout
the 90s Meulman
ran his own design
company Caulfield &
Tensing, before joining
advertising agency
BBDO as senior art
director. In recent years,
he has been working as
a creative director for
MTV Europe but mostly
freelances under his
own name: Niels “Shoe”
Meulman and specializes
in typographic design.
His designs and
artwork are part of the
permanent collection of
the Stedelijk Museum
Amsterdam and the San
Francisco MOMA.
Niels “Shoe” Meulman
www.nielsshoemeulman.com
214 Niels “Shoe” Meulman
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