Fernando Carlos Rivero Esqueda is a Mexican BI professional with 18 years of MicroStrategy (MSTR) experience. He earned a BS in electronic systems and two master's degrees: IT management, and an MBA from the university of Massachusetts. He is studying for an MA on Human and Family Development. He worked for 8 years for MSTR as a consultant, instructor, and educational mgr., attaining the highest possible certification: MicroStrategy Certified Engineering Principal. He taught MSTR to more than 1200 people, from consultants and directors to college students. He works now as a BI engineer for a well-known retailer in Seattle. His passion and love are his wife and kids. Fernando likes photography, piano, karate, and playing Pokémon Go with his kids. To contact him search for MBA Fernando Rivero.
Irma and Fernando, for giving me the gift of life.
For understanding my long days and nights at the computer, thank you my love, Talia, and children, Josh, Carlos, Samy, Dany, Regina, and Bequis.
For your help polishing this book, thanks to my reviewers and editors, Vic, Cesar, Felipe, Yusuf, and Jinesh.
To my former managers, because without their mentoring I wouldn't be writing this book; thanks, JP, Vic, and Rob.