114 slide:ology
The Ingredients of a Great Slide
Now that you know how to arrange elements on a slide,
it’s time to identify the elements you’ll work with. This
section covers best practices to use when determining
the elements. There really aren’t many decisions to make
about them: that’s why selecting them thoughtfully and
carefully is important. The four visual elements are back-
ground, color, text, and images. The first three are covered
in this section, and images are covered in the next chapter.
ColorBackground Text Images
Each ingredient—background, color, text, and images—
determines how your slide elements will look and requires
that you make key design decisions. Once you’ve decided
how the elements will look, you can apply the principles
from Chapter 6, “Arranging Elements.”
Using Visual Elements: Background, Color, and Text 115
There’s one specific theme you need to keep at the fore-
front of your mind—consistency. Choose element styles
and then stick with them. These elements actually become
visual triggers of your brand. Whether your brand is just
you or a major corporation, pick elements that you feel
will resonate with your audience, and then stay consistent.
Still, every blue moon, there is also power in breaking the
consistency. Let’s say your slide design remains consistent
for 20 slides. Then, to create a memorable visual moment,
you incorporate something inconsistent with the rest of
the slides. That inconsistency will stand out. However, if
you break the rules all the time, you’ve lost your opportu-
nity for visual emphasis.
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