Creating a New Slide Ideology 9
Case Study: Mark Templeton
Communication Pays Off
Part of what Templeton
figured out early is that
presentations should be
simple and support his
communication, not be
his communication.
Mark Templeton credits his trajectory from mid-level man-
ager to CEO solely to his personal investment in commu-
nication. Once a manager focused on tactics, he evolved
into a leader by becoming a student of communications
and learning how to instill vision.
Studying storytelling and leveraging his innate ability to
think visually helped Templeton become a leader able to
easily convey his vision for Citrix—a task not easily done
given the abstract and invisible nature of the company’s
products and solutions. “My goal is to say more with
fewer words,” says Templeton, “and the presentation
medium forces you to put all your thoughts into a con-
sumable sequence.”
Not that his staff cuts him any slack: “There’s an ongoing
wager among my staff about how far into a meeting we’ll
get before I pick up a marker and start drawing on the white-
board,” he says. “But ultimately the visual approach pays off.”
His communication investment has paid off for Citrix inves-
tors, too: the company became one of the fastest software
companies to reach $1 billion in annual revenue.
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