30 slide:ology
Case Study: Bill McDonough
Sketching Live
Bill McDonough likes to draw on screen in
front of his audience because it offers him
the chance to interact with his content.
One of the great moments of education for
McDonough was when he was with the Chancellor
of Vanderbilt University at a Rotary Club lunch. The
Chancellor stood up and said, “What is it about
education in America, that you walk into a room full
of six-year-olds and say, ‘How many people here
can draw?’ and every hand goes up, ‘I can draw.
I can draw anything.’ And then you walk into a
classroom full of graduate students and you say,
‘How many people here can draw?’ and almost no
one thinks they can. What kind of an education
system is this?”
Like a professor on his blackboard, McDonough often hits
the B key while in slide show mode to make his slide a
blank slate on which he can project sketches from his pen
tablet. He believes that the audience should process charts
one point at a time instead of all at once. Many of his charts
are drawn by hand. Complex charts can be obscure or the
point may not be evident, so McDonough draws the charts
as he speaks to amplify the hidden points.
“I think drawing is a celebration and
connection to my childhood. To draw in
public is to open yourself to people with
a kind of innocence and hope. Sketching
adds interest to the presentation and if
you mess up, it’s just a human act and
people forgive your scribbles.”
Bill McDonough
Author and founder of
William McDonough + Partners
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