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Chapter 6. Arranging Elements
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Chapter 6. Arranging Elements
by Nancy Duarte
slide:ology
Contents
Foreword
Brief History of Visual Aids
Introduction
Chapter 1. Creating a New Slide Ideology
Don’t Commit Career Suislide
A Case for Presentations
So Where Do You Begin?
Case Study: Mark Templeton Communication Pays Off
The Presentation Ecosystem
World Class Presentations Require Time and Focus
Responding to Audience Needs
How Do You Define Your Audience?
Case Study: Rick Justice Creating Great Presence
Case Study: ZS Associates An Incentive to Communicate Clearly
Chapter 2. Creating Ideas, Not Slides
Finding Your Inspiration
Innovating with Sticky Notes
Case Study: Bill McDonough Sketching Live
Sketching Your Way to Success
Collaborating to Get Clarity
Case Study: Mitchell Baker Using Images Worth a Thousand Words
Sketching Ideas Using Diagrams
Sketching Complete Ideas
Chapter 3. Creating Diagrams
Classifying Diagrams
Abstract Concepts: Flow
Abstract Concepts: Structure
Abstract Concepts: Cluster
Abstract Concepts: Radiate
Realistic Concepts: Pictorial
Realistic Concepts: Display Data
Making Diagrams Work Together
Strengthening the Diagram’s Concept
Chapter 4. Displaying Data
Following the Five Data Slide Rules
Telling the Truth
Getting to the Point
Picking the Right Tool for the Job
Highlighting What’s Important
Keeping It Simple
Chart Makeovers
Case Study: Healthy Waters Calling to Action with Images
Chapter 5. Thinking Like a Designer
The Value of Design
Revealing Yourself Through Design Decisions
Case Study: Al Gore A Brand Makeover
Designing Effective Slides
Chapter 6. Arranging Elements
Placement of Elements Creates Meaning
Contrast: Identifying the Main Point Quickly
Flow: Ordering How the Information Is Processed
Hierarchy: Seeing Relationships Between Elements
Unity: Sensing the Structure of Information
Case Study: Adobe Controlling Elements with a Grid
Proximity: Perceiving Meaning from Location
Whitespace: Getting Visual Breathing Room
Finding Beauty in the Design Around You
Chapter 7. Using Visual Elements: Background, Color, and Text
The Ingredients of a Great Slide
Background
Backgrounds Are a Surface for Digital Assets
Traversing Flatland and Dimensions
Creating a Sense of Space
Determining the Light Source
Color
About the Color Wheel
Using the Power of Color
Choosing Your Colors
Using Industry Color Palettes
Assembling a Color Palette
Case Study: BzzAgent Limiting an Energetic Palette
Text
Dissecting a Font
How Many Words Should Be on a Slide?
Typesetting
Typesetting a Block of Text
Obeying Gun Laws and Bullet Laws
Validating Your Font Size
Playing Text Animations as the Audience Enters
Chapter 8. Using Visual Elements: Images
Assembling an Image System
Photography Establishing a Photographic Family
Case Study: School District Fun with a Focus
Taking Your Own Photos
Illustrations Using the Personality of Lines
Creating an Illustration Library
Illustrating Complex Stories
Stylizing Diagrams and Illustrations
Case Study: Dr. Mike Magee Home Is Where Our Health Is
Case Study: Incorporating Video Presentation as Punishment
Chapter 9. Creating Movement
Designing Time-Based Scenes
Planning Animations
Animating Serves a Purpose
Taking Lessons from the Movies
Making Objects Move and Change
Creating Scenes, Not Slides
Case Study: Guerrino De Luca More Than the Sum of Its Parts
Brainstorming Meaningful Metaphors
Case Study: Rare All the World’s a Stage
Avoiding Visual Vertigo
Chapter 10. Governing with Templates
Arming Your Workforce
Making Template Design Decisions
Case Study: Hewlett-Packard Branding as a System
Experimenting with Various Looks
Following Template Guidelines
Building Presentations Collaboratively
Chapter 11. Interacting with Slides
The Power of Constraints
Constraining the Text
Reducing Text on a Slide
Navigating Through Your Message An Interview with Bill McDonough
Constraining the Length
Case Study: Pecha Kucha Mapping It Out
Constraining the Projector
All the World’s a Stage
How Many Slides? Use the 10/20/30 Rule.
How Many Slides? The Sky Is the Limit.
How Many Slides? Depends on the Technology.
To Project or Not to Project
Case Study: John Ortberg Faith and Flip Charts
Small Device, Big Impact
Case Study: Jill Bolte-Taylor A Stroke of Genius—Fewer Slides
A Call to Relate
Chapter 12. Manifesto: The Five Theses of the Power of a Presentation
Treat Your Audience as King
Spread Ideas and Move People
Help Them See What You’re Saying
Practice Design, Not Decoration
Cultivate Healthy Relationships
Index
Numbers
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Designing Effective Slides
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Placement of Elements Creates Meaning
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