Big idea here
Simple Works!
• Succinct text
• Crisp thoughts
• Big ideas
• Clear mnemonic
• Relieved audience
The Default Blank Template
Accommodates a Two-line Title
• Primary bullet is 32 points, which is good
- Then return and tab for the second level
• Notice that the bullet style changes at each level
- With each new tab the font’s point size is reduced
• The smallest text is 20 points, which is slideument size
• When you move to a second point
- It becomes obvious that this just might be
• Something you want t he audience to read
- Instead of hearing you present the content
• In compelling and human way
144 slide:ology
There really are no official rules on the word count for
a slide. Ultimately, you need enough words to make you
comfortable delivering your message. Put enough there
to serve as a mnemonic, but go for a very low word
count. If you use a plethora of words, your audience
will read the slide more quickly than you can explain it,
making you strangely irrelevant to your own presenta-
tion. One time, for fun, I delivered a presentation by just
being quiet and letting my staff read the slides. It was a
hoot. We were done at least ten minutes sooner!
The default template in PowerPoint is a slideument. This
is not a visual aid; it is a document. Avoid two-line titles
when giving a presentation because of the distance the
eye has to travel across the slide. In fact, consider doing
a presentation with titles only, like the one below.
How Many Words Should Be on a Slide?
The standard default PowerPoint template above
encourages two-line titles and sub, sub, sub, sub, sub
points. It’s a document, not a slide.
Agenda
• Agenda Item #1
• Agenda Item #2
• Agenda Item #3
Contrasting Text
“Grayed” Out Text
Contrasting Text
“Grayed” Out Text
Contrasting Text
“Grayed” Out Text
Using Visual Elements: Background, Color, and Text 145
Revealing Text
Now that you’ve determined how much text is on a slide,
you need to decide in what order and how quickly the
audience should see the text. I prefer to have text build
sequentially as I’m not sure why anyone would want the
audience to jump ahead. Remember, if the audience can
see your bullets, they know the points you’re going to
make. They’ll get bored or agitated waiting for you to
catch up with them.
If you choose to repeat an agenda slide in your presenta-
tion to give the audience context, gray out previous text
so they can visually jump to the current point.
Use a lighter or darker shade of the back-
ground color to dim text.
T!P
Don’t animate your text unless it adds value, meaning,
or emotion to the content.
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