66 slide:ology
As a presenter, nothing commands like credibility. This is especially
true when it comes to presenting data. Though it’s unlikely that all
the data can be clearly depicted on a single slide, successful pre-
senters treat the data they do show with absolute integrity.
Telling the Truth
Additionally, be prepared to provide access to
the complete data set, if requested, and be ready
to answer questions about your conclusions.
Your audience deserves consideration here, too. Audiences that are
analytical, scientific, or engineer-minded tend to look at data with
a skeptical eye—it’s what they’re trained to do, after all. If your data
has been boiled down or clarified too much, they may feel it has
been manipulated, has become “marketing data,” or is no longer
substantial. To prevent these assumptions, avoid decorating your
data; ornamentation can detract from credibility.
Management
Payroll Equipment Travel Software Misc.Supplies
Accounting
Sales
R&D
Expenses by Department
Millions of USD
Displaying Data 67
Which graph makes
it easier to determine
R&D’s travel expense?
This 3D chart or the
charts below?
2006 Expenses by Department in Millions of USD
Accounting
Payroll
Equipment
Travel
Software
Misc.
Supplies
Management
Payroll
Equipment
Travel
Software
Misc.
Supplies
Sales
Payroll
Equipment
Travel
Software
Misc.
Supplies
R&D
Payroll
Equipment
Travel
Software
Misc.
Supplies
The charts above were provided by Stephen Few, author of
Show Me the Numbers and Information Dashboard Design. He
specializes in data visualization that increases comprehension.
Both his books should be on your shelf along with everything
Edward Tufte has written.
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.