76 slide:ology
Chart Makeovers
These chart makeovers have several elements that have
changed. Removing the 3D effect makes the data appear
more visually precise and changing the colors makes
the data seem less harsh. You’ll notice that in the before
samples the dominant color was maroon. This color
made sense because it was the key color of the com-
pany color palette. But shades of red are often used to
annotate negative information in numbers especially in
financial reporting.
Because it was important to incorporate the maroon in
the palette, it was utilized in places like this world map
to identify the location of support centers.
Displaying Data 77
Tilted pie charts tend to give more
prominence to the data in the fore-
ground. Also, the same color should
represent the U.S. in both pie charts.
Depth here serves no purpose. In
fact, the depth can visually skew the
data. A color distinction was used to
emphasize the big take-away—the
year they crossed the $30B mark.
Using too many bold colors obscures
the focal point. Making the chart lon-
ger horizontally helps emphasize the
dominant growth of Company 1.
BEFORE 1 BEFORE 2 BEFORE 3
AFTER 1 AFTER 2 AFTER 3
Pie Chart Vertical Bar Chart Horizontal Bar Chart
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